DIGITAL MEDIA

UD’s digital team is responsible for developing, testing and implementing a strategy to reach and engage target audiences through digital channels like web, mobile and social media.

The University of Delaware’s digital team is here to collaborate with you to shape the stories you have to tell. With a strategic approach, the digital team helps clients match audience, message and goals with the best digital platform for optimal results.

Contact us at digitalteam@udel.edu.

WEB

The www.udel.edu domain is an essential part of the digital brand. As our audience engages with us on digital channels, or reads print URLs in print materials, it is essential for there to be an awareness that “udel.edu” is at the beginning of their engagement with us – the place where they can find out what is happening at UD today. Requests for new URLs and subdomains are reviewed for their strategic value to the stakeholder, and against the backdrop of the larger digital brand experience. OCM does not recommend the use of case-sensitive URLs; they are not user-friendly and require additional redirects to work on www.udel.edu.

A required element on every University website, the header makes use of the primary logo reversed on our primary, solid blue background with a solid, yellow, bottom border. The header files are available as a package from the UD IT Header/Footer Repository and should not be altered in any way that would affect the overall provided design. Please see the UD Style Guide for more information on implementation.

A required element on every University website, the footer makes use of the circle UD logo, UD main (@UDelaware) social media accounts, legal notices, general contact and copyright information. Footer files are available as a package from the UD IT Header/Footer Repository and should not be altered in any way that would affect the overall provided design. Please see the UD Style Guide for more information on implementation.

All creative guidelines, per the UD Style Guide, generally apply to web (e.g. colors, photography and typography).

The UD brand fonts, Greycliff and Vanguard, are included as a part of the header package, available from the UD IT Header/Footer Repository, and can be implemented on your site by simply calling in your CSS their respsective font-family names:

  • greycliff-bold
  • greycliff-light
  • vanguard-regular
ex. p { font-family: 'greycliff-light'; }
 

If additional font weights are required, please contact digitalteam@udel.edu.

For cases where a serif font is appropriate, “EB Garamond” may be used through the Google Font API to approximate Garamond Premiere Pro.

The University of Delaware targets WCAG 2.0 AA and ARIA 1.0 in order to allow Web content to convey appropriate information to persons with disabilities.

A key principle of web accessibility is designing web sites and web applications that are flexible to meet different user needs, preferences, and situations.

In partnership with IT Client Support & Services (CS&S ) we recommend developers review the following pages as they build web pages for www.udel.edu.

EMAIL

Required elements on every University email communication, the header and footer are available as a ZIP in the OCM Digital Asset Library. Instructions are included with the download.

Similarly to web, the University of Delaware targets WCAG 2.0 AA and ARIA 1.0 in order to allow digital content to convey appropriate information to persons with disabilities.

A key principle of email accessibility is designing templates that are flexible to meet different user needs, preferences, and situations.

In partnership with IT Client Support & Services (CS&S ) we recommend developers review the following pages as they build emails for www.udel.edu:

For groups of people larger than 50 PO Box offers the University community a service for sending plain-text and HTML emails by attaching a .csv of email addresses or existing UD mailing lists. Access to sensitive official UD-lists (e.g., Residence Halls) is restricted. NO tracking data is provided with this service. A University policy governs the sending of campus wide emails, which require approval from senior administration. See Policy 1-21.

OCM currently recommends MailChimp, which is free for lists of up to 2,000 subscribers. MailChimp provides detailed data about subscriber profiles (engagement, website activity) as well as tools to view the impact of your campaigns.

ADDITIONAL RESOURCES