UD Social Media
The resources below are provided to guide campus partners in planning, implementing and evaluating social media efforts.
If you have additional questions, please email email@example.com.
All accounts that represent the University of Delaware, whether in name, as a program, group, entity, etc. must be officially requested and approved by the Office of Communications and Marketing. Accounts that have been created prior to receiving approval may be pulled down for not complying with University branding and/or request procedures. Once the Office of Communications and Marketing reviews the account requests, The OCM Social Media Team will determine approval or denial.
In the case of an account denial, OCM will work with the unit/organization to implement a social media strategy using existing UD social media channels.
Every account representing UD in an official capacity must include “University of Delaware,” “UD” or “Blue Hens” in its name. UDelaware is the social media handle trademarked for the University of Delaware.
For avatars and thumbnails, UD's primary social media accounts use official University logos and marks; all secondary accounts should use the avatar template for their pages, which is completed as part of the account request process. Pictures are acceptable if they are appropriate and suit the topic of the page — and if UD owns the rights to them. The University has created sample templates for use on Facebook, Twitter and blogs. Units must adhere to these UD-created templates for all official accounts. Once official avatars are established, they do not change. Cover images may be changed to reflect seasons, initiatives or curation calls to action, but should adhere to current dimensions.
Paid Social Media & Digital Advertising
We’ll identify the best strategy for your goal and budget - collaborating on creative, copy, landing pages, reporting analytics and more.
Student research aims to help honey bees: youtube.com/watch?v=87JMzP54SU8
Walk to class: youtube.com/watch?v=7MZPm17il5Q