#UDel Social Media

The University of Delaware uses and encourages official use of the following social media networks: Facebook, Twitter, YouTube, Instagram, LinkedIn and Pinterest. The resources below are provided to guide campus partners in planning, implementing and evaluating social media efforts.

If you have additional questions, please email socialmedia@udel.edu.

All accounts that represent the University of Delaware, whether in name, as a program, group, entity, etc. must be officially requested and approved by Office of Communications and Marketing. Accounts that have been created prior to receiving approval may be pulled down for not complying with University branding and/or request procedures. Once the Office of Communications and Marketing reviews the account requests, The OCM Social Media Team will determine approval or denial. 

In the case of an account denial, OCM will work with the unit/organization to implement a social media strategy using existing UD social media channels.

Every account representing UD in an official capacity must include “University of Delaware,” “UD” or “Blue Hens” in its name. UDelaware is the social media handle trademarked for the University of Delaware.


For avatars and thumbnails, UD's primary social media accounts use official University logos and marks; all secondary accounts should use the avatar template for their pages, which is completed as part of the account request process. Pictures are acceptable if they are appropriate and suit the topic of the page — and if UD owns the rights to them. The University has created sample templates for use on Facebook, Twitter and blogs. Units must adhere to these UD-created templates for all official accounts. Once official avatars are established, they do not change. Cover images may be changed to reflect seasons, initiatives or curation calls to action, but should adhere to current dimensions.


Account request form


Related UD policy: Use of Digital and Multimedia

Acceptable avatar


Acceptable avatar


Unacceptable avatar


Senior video capsule contest

You must be a current graduating student at the University of Delaware in the 2019-2020 academic year. Entries must be submitted to https://udel.capsule.video/ by Friday, May 22, 2020. 

Members of the Office of Communications & Marketing will review all entries on Saturday, May 23, 2020, and select a winner from each category at their discretion using a variety of measurements including originality, creativity, poise, etc. 

OCM will contact the winners on May 24 and the winner has 5 business days to respond with their address for the prize. If 5 days lapse, OCM will move on to a runner-up.

Featured videos

Student research aims to help honey bees: youtube.com/watch?v=87JMzP54SU8

Walk to class: youtube.com/watch?v=7MZPm17il5Q

Social media ambassadors

University of Delaware's unique SMA program gives Blue Hens the opportunity to cover campus events while gaining professional social media marketing experience.


@UDelaware Instagram