Category: News & Information

Deborah Brenner, AS88

Reopening Plans

When doors to restaurants, bars and hotels closed in early spring 2020, conversations online opened up. Across the country and the world, bartenders, restaurateurs and industry leaders were asking each other what they could do to stay afloat and pivot in a socially distanced world.

As founder and CEO of Women of the Vine & Spirits (WOTVS), Deborah Brenner, AS88, had a front-row seat for those conversations. A global membership organization, Women of the Vine & Spirits is dedicated to pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive future. Now, the organization needed to step up to ensure its community would be able to recover from the coronavirus pandemic.

“When COVID-19 hit, everything went online, but at WOTVS we were already utilizing Zoom for webinars to reach our global network. Immediately, we started tapping into the expertise of our 7,000-plus members to ask, ‘What are you doing to keep your doors open?’” Brenner recalled.

Conversations included critical discussion on delivery strategies, contactless shopping experiences and engaging with services like alcohol e-commerce platform Drizly. And the response has continued to grow.

Over the past year, Brenner and Women of the Vine & Spirits have brought virtual connections and support to women around the globe, in the form of a Facebook group for Badass Bartenders; relevant online content; and scholarships to encourage professional development. The organization also launched a free assistance program offering health, financial and legal aid to restaurant and hospitality workers in response to COVID-19 through the Women of the Vine & Spirits Foundation.

Alumna Deborah Brenner, AS88, founder of the Women of the Vine & Spirits organization.

“2020 and the global pandemic absolutely put a huge spotlight on the inequities in the world. I cannot recall in my lifetime the entire world ever talking about diversity, equity and inclusion at once,” said Brenner, adding, “And we know the global pandemic disproportionally impacted women, and that the restaurant and hospitality industry was one of the hardest hit industries.”

When Brenner launched Women of the Vine & Spirits in 2015 it was a passion project she was working on a part-time basis. A self-described “social entrepreneur,” Brenner knows a thing or two about reinvention. For nearly two decades, she has worked as a leader in the hospitality and beverage industries. But her success is the result of following her passions through several career shifts.

“Not everybody has an idea of ‘this is what I'm going to be when I grow up and I'm going to do it forever,’” said Brenner. “Some people end up on a life journey, where they collect experiences and start figuring out what they want to do. I've reinvented myself at this point three times—and that’s OK. I am stronger thanks to the lessons I have learned.”

In fact, when Brenner applied to the University of Delaware as an undergraduate, she planned on pursuing a biology major. Instead, she graduated with an English degree and worked as a cocktail waitress at the Down Under on College Avenue to help cover tuition. Then her first job after graduation was with NBC, covering the Seoul 1988 Summer Olympics. Stints in the technology and the hospitality industry eventually brought her to where she is today.

Even while the past year has brought distress to the industry she loves, Brenner remains optimistic. She is also confident that new revenue streams and innovations will stay since consumer habits have changed.

“The positive side is that the restaurant, hospitality and beverage industry have proven to be extremely resilient. We have witnessed incredible innovative and creative ideas,” Brenner said. “More importantly, we’ve learned how quickly we can respond in a crisis and recognize the impact being a collaborative community has on our shared successes.”


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