MAJOR FINDER

By College

By subject

Food and Agribusiness Marketing and Management

Major in Food and agribusiness marketing at University of Delaware: youtube.com/watch?v=S8hwTtzHiZo

Marketing and managing the food and fiber industry

Do you have an interest in business but aren’t sure what area of the field to focus on? Food and fiber industries constitute approximately 16 percent of the U.S. economy with a value of over $2.5 trillion and 20 million jobs. The production of food is only a small part of this total, with most of the effort, resources and jobs involved in creating and marketing products to consumers. The Food and Agribusiness Marketing and Management major focuses on the unique aspects of these industries, including food marketing, management and leadership, and entrepreneurship. Not only will you obtain a strong background in business principles, you will graduate with the knowledge of how the agribusiness sector operates and impacts domestic and world economies. The job market is hungry for students well trained in business but who also understand the unique nature and dynamics of the food and fiber industry. In fact, agricultural economics related majors rank second in employability among all college majors, according to USA Today

AREAS OF STUDY

  • Strategic Selling and Buyer Communication
  • Food and Fiber Marketing
  • Establishing and Managing a Food and Agribusiness Enterprise
  • Accounting
  • Business Management and Marketing
  • Microeconomics and Macroeconomics
  • Economics of Biotechnology and New Technologies
  • Surveys and Economic Experiments
  • Statistical Research Methods

CAREER OPTIONS

  • Food Marketing
  • Food Sales
  • Produce and Food Brokering
  • Investment Banking
  • Agricultural Chemical Sales
  • Market Analyst
  • Pharmaceutical and Veterinary Medicine Sales

GRADUATE PROGRAMS

  • Economics
  • MBA
  • Resource Economics
  • Marketing
  • Law
  • Finance
  • International Marketing
  • Agribusiness Finance

What’s special about this program?

You will gain sound business training across two UD colleges, beginning with basic business principles, accounting and marketing coursework while adding the focus of food marketing, human resource management, strategic selling and buyer communication, economics of biotechnology, international trade, management of a new business, food retailing and buyer behavior. You will explore the food market system from the farm to consumer and learn to market food commodities from cereal and produce to Perdue chicken.  We also make sure you are confident working with data, performing statistical analysis, understanding consumer experiments and developing surveys.  In addition, you will have an opportunity to enhance your undergraduate experience by joining our award-winning student chapter of the National Agrimarketing Association where the group designs a marketing project and enters a nationwide competition against other universities each year.

Get Involved

Food Marketing Club
Ag Ambassadors
Agricultural College Council (AgCC)
Alpha Gamma Rho Fraternity (AGR)
Alpha Zeta (AZ)
Animal Science Club
Collegiate 4-H
Collegiate FFA
Design Articulture (DART)
Ducks Unlimited
Entomology Club
Equestrian Team
Food Science Club
Horticulture Club
Sigma Alpha Sorority (SA)
Volunteers for Intercultural and Definitive Adventures (VIDA)
The Wildlife Society

Sample curriculum

APEC135

Introduction to Data Analysis

 

APEC150

Economics of Agriculture and Natural Resources

 

APEC212

 

Food Retailing and Consumer Behavior
ECON101

Introduction to Microeconomics

 

ENGL110

Seminar in Composition

 

UNIV101

First Year Seminar

 

MATH221 or 241

 

Calculus

 

 

Foreign Language Requirement

 

 

University and College Breadth Courses

 

ACCT207

Accounting I

 

ACCT208

Accounting II

 

APEC345

Strategic Selling and Buyer Communication

 

COMM212

Oral Communications in Business

 

ECON103

Introduction to Macroeconomics

 

ENGL312

Written Communications in Business

 

 

Physical Science Requirement

 

  University and College Breadth Courses
APEC305

Management and Leadership Development

 

APEC316

Economics of Biotechnology and New Technologies

 

APEC404

Food and Fiber Marketing

 

BUAD301

Introduction to Marketing

 

STAT200

Basic Statistical Practice

 

 

Physical Science Requirement

 

  University and College Breadth Requirements
APEC409

Surveys and Economic Experiments

 

APEC410

International Agricultural Trade and Marketing

 

APEC430

Establishing and Managing a Food and Agribusiness Enterprise

 

 

Course in the College of Business and Economics

 

 

University and College Breadth Requirements

 

  Electives

Go Global at UD

This major is eligible for the following programs:

Youdee