The UD community is invited to come together and make a difference on GivingTuesday, November 28, 2023, by supporting any of the 130 fundraising projects led by students, faculty, staff and alumni featured on HenFunder, UD’s crowdfunding platform. Support for these causes fuels growth, innovation and discovery at the University and beyond.
Campus communicators and project leaders can utilize the sample messages, social posts, emails and graphics provided to help amplify their fundraising projects on GivingTuesday and in the weeks leading up to the event.
Style notes: The hashtag (#GivingTuesday) should only be used in social posts. Other references should appear as GivingTuesday (no hashtag, no space between the words) per the organization's standards. See www.givingtuesday.org for reference.
On GivingTuesday, a global initiative dedicated to giving back, join the Blue Hen community in supporting [project name OR the projects in COLLEGE/UNIT name].
This GivingTuesday, your gift to [project name OR the projects in COLLEGE/UNIT name] will make a difference and enhance the Blue Hen experience on campus and beyond UD.
Support [project name OR the projects in COLLEGE/UNIT name] to make a difference for the Blue Hen community today!
Tag @UDAlumni on Facebook and @UDelAlumni on Instagram and we'll like and share your posts throughout the day.
Thank you Messages
Thank you for your support of [insert project name]! If you haven’t had the chance to make your GivingTuesday contribution, there’s still time to give online and help us reach our goal!
While GivingTuesday may be over, we still need your help to achieve our goal!
There’s still time to make an impact for [insert project name]! We haven’t reached our GivingTuesday fundraising goal and need your help!
General Post Ideas
'Tis the season for giving! Add UD students and programs to your giving list today by supporting one or more of the featured UD fundraising projects. Check them out!
Help fund [project name OR projects in COLLEGE/UNIT name] this year on #GivingTuesday. We can't do it without you--show the world how Blue Hens flock together!
Is UD on your giving list this season? Make a gift for good by supporting one or more of the UD fundraising projects available for #GivingTuesday today! Check them out.
Who will be our first #GivingTuesday donor? It could be YOU! Your gift of any amount toward [project name OR projects in COLLEGE/UNIT name] will make a difference for Blue Hen students.
Thank you to everyone who has donated to [project name OR projects in COLLEGE/UNIT name] so far! You have pushed us to [XX%] of our goal! Help us by sharing with friends and family and spreading the word!
Instagram Special Instructions
For in-feed posts: (You may need to do link in bio to send to: www.udel.edu/givingtuesday)
For stories: Use the Link sticker to direct audiences to your specific fundraising page or www.udel.edu/givingtuesday.
Don't forget to say thank you!
*Fundraising for GivingTuesday will continue through Dec. 1, so make the most of your "thank you" post by including a "last chance to give" reminder!
Thank you to all who supported [project name OR projects in COLLEGE/UNIT name] on #GivingTuesday! We are so grateful for your generosity! You can see our progress and–if you still didn't get a chance–make your gift. (use specific project link or www.udel.edu/givingtuesday)
Subject line: Support [College/Unit/Project name] on GivingTuesday
Preheader line: Your gift makes a difference for Blue Hens
Email Body:
Come join the entire Blue Hen community this GivingTuesday in supporting the UD programs or causes you care about the most. Your gift of any amount makes a difference!
You can start by checking out [project name OR projects in COLLEGE/UNIT name] on HenFunder, UD’s crowdfunding platform.
[Button with link to project or college landing page: Make A Gift]
Thank you for supporting UD students today and always!
THANK YOU
Thank you, Blue Hens, for coming together to help advance UD causes during GivingTuesday!
Add a GivingTuesday presence to your website with this button graphic. Starting November 12, the button can be linked directly into www.udel.edu/givingtuesday. It's an easy way to spread the message and add a little extra blue and gold to your web page!
Please avoid scheduling your GivingTuesday emails on days when existing communications from Development and Alumni Relations are scheduled.
Your GivingTuesday day-of emails should be sent from 10 a.m. to 5 p.m. on November 28 to ensure communications don't overlap. Constituents will receive the "official" kick-off email from Development and Alumni Relations in the morning, setting them up to be on the lookout for project-specific emails later in the day.
For communications leading up to GivingTuesday, you may send emails that link directly into the projects or "nests" (college- and cause-based landing pages) beginning Nov. 12.
The Office of Development and Alumni Relations will send emails:
- Friday, November 17, at the end of Philanthropy Week (Students, faculty/staff)
- Tuesday, November 21 (Alumni, past parents, current parents and friends of UD)
- Sunday, November 26 (Email to alumni featuring their affiliated college(s) landing page(s); Email to past parents and friends of UD)
- Tuesday, November 28—early morning (Students, faculty/staff; alumni, past parents, friends of UD, current parents)
- Tuesday, November 28—evening (Students, faculty/staff; alumni, past parents, friends of UD)
- Wednesday, November 29, thank you message (All constituents)
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