MAJOR FINDER

By College

By subject

Marketing

UD marketing students present a marketing concept

Connect companies and consumers with your marketing skills

 

The marketing major prepares you to serve a vital role as the liaison between businesses and consumers.

As a marketer, you will identify wants and needs among diverse groups of people, select target markets and develop strategies for new and existing products. You will formulate plans for pricing, distributing and promoting these products and services while utilizing knowledge of branding, advertising, social media and new product development.

This work requires careful analysis, creativity and action to tailor products and services to meet consumers’ needs.

If you like coming up with new ideas for products, advertisements, and beating the competition, and if you want a career that involves solving challenging problems with analytical thinking and creativity, then this is the major for you.

 

AREAS OF STUDY

  • Marketing
  • Statistics
  • Consumer behavior
  • Advertising
  • Economics

CAREER OPTIONS

  • Public relations professional
  • Market research analyst
  • Media planner
  • Advertising sales agent
  • Social media coordinator
  • Sales representative
  • Brand manager

 

What’s special about this program?

The Lerner College marketing program will help you to master the hows and whys of consumer behavior, market research, analytics techniques and the principles of marketing strategy. You will also develop a thorough understanding of the new technologies that are transforming marketing practice and learn how to market domestically and internationally.

Lerner College marketing faculty members are award-winning researchers and professors. They publish research in top journals, receive grants, win awards and honors and serve on the editorial boards of top journals.

 

Get Involved

Blue Hen Marketing Club

Alpha Mu Alpha

Lerner Student Advisory Board

Women in Business

Sample curriculum

BUAD110

 

Basics of Business
ECON101

Introduction to Microeconomics

 

ECON103

Introduction to Macroeconomics

 

ENGL110

Seminar in Composition

 

MATH221  

 

Calculus I

PSYC100

 

General Psychology

 

 

University Breadth Courses

 

ACCT207

Accounting I

 

ACCT208

Accounting II

 

COMM212/HOSP230

Oral Communication in Business or
Executive Presentations & Problem Solving

 

STAT200/MATH201

Basic Statistical Practice or
Statistics I

 

MISY262/MATH202

Fundamentals of Business Analytics or
Statistics II

 

MISY160

Business Computing

 

BUAD301

Introduction to Marketing

 

MISY261 Business Information Systems
 
 

Sociology Course

 

 

University Breadth Course or Foreign Language
 

BUAD302

Marketing Research

 

BUAD306

Introduction to Service & Operations Management

 

BUAD309

Organizational Behavior

 

BUAD476

Marketing Analytics
 

FINC311

Principles of Finance

 

  Marketing Major Courses
 
 

University Breadth Course

 

  Elective Courses
BUAD441

Strategic Management

 

BUAD479

Marketing Strategy for the Firm

 

ACCT352

Law & Social Issues in Business

 

BUAD471/BUAD473

Advertising & Media Management or
Consumer Behavior

 

 

Professional Elective

 

  International Course
 
  University Breadth Courses and/or Foreign Language
 
  Elective Courses

Go Global at UD

This major is eligible for the following programs:

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