MAJOR FINDER
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Marketing
Connect companies and consumers with your marketing skills
The marketing major prepares you to serve a vital role as the liaison between businesses and consumers.
As a marketer, you will identify wants and needs among diverse groups of people, select target markets and develop strategies for new and existing products. You will formulate plans for pricing, distributing and promoting these products and services while utilizing knowledge of branding, advertising, social media and new product development.
This work requires careful analysis, creativity and action to tailor products and services to meet consumers’ needs.
If you like coming up with new ideas for products, advertisements, and beating the competition, and if you want a career that involves solving challenging problems with analytical thinking and creativity, then this is the major for you.
AREAS OF STUDY
- Marketing
- Statistics
- Consumer behavior
- Advertising
- Economics
CAREER OPTIONS
- Public relations professional
- Market research analyst
- Media planner
- Advertising sales agent
- Social media coordinator
- Sales representative
- Brand manager
What’s special about this program?
The Lerner College marketing program will help you to master the hows and whys of consumer behavior, market research, analytics techniques and the principles of marketing strategy. You will also develop a thorough understanding of the new technologies that are transforming marketing practice and learn how to market domestically and internationally.
Lerner College marketing faculty members are award-winning researchers and professors. They publish research in top journals, receive grants, win awards and honors and serve on the editorial boards of top journals.
Get Involved
Blue Hen Marketing Club
Alpha Mu Alpha
Lerner Student Advisory Board
Women in Business
Sample curriculum
| BUAD110
|
Basics of Business |
| ECON101 | Introduction to Microeconomics
|
| ECON103 | Introduction to Macroeconomics
|
| ENGL110 | First-Year Writing
|
MATH221
|
Calculus I |
PSYC100
|
General Psychology |
|
University Breadth Courses
|
| ACCT207 | Accounting I
|
| ACCT208 | Accounting II
|
| COMM212/HOSP230 | Oral Communication in Business or
|
| STAT200 | Basic Statistical Practice
|
| MISY262 | Fundamentals of Business Analytics
|
| MISY160 | Business Computing
|
| BUAD301 | Introduction to Marketing
|
| MISY261 | Business Information Systems |
Sociology Course
|
|
University Breadth Course or Foreign Language |
| BUAD302 | Marketing Research
|
| BUAD306 | Introduction to Service & Operations Management
|
| BUAD309 | Organizational Behavior
|
| BUAD476 | Marketing Analytics |
| FINC311 | Principles of Finance
|
| Marketing Major Courses |
|
University Breadth Course
|
|
| Elective Courses |
| BUAD441 | Strategic Management
|
| BUAD479 | Marketing Strategy for the Firm
|
| ACCT352 | Law & Social Issues in Business
|
| BUAD471/BUAD473 | Advertising & Media Management or
|
Professional Elective
|
|
| International Course |
|
| University Breadth Courses and/or Foreign Language |
|
| Elective Courses |
