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Business Analytics
Business analytics turns raw data into information
With the rapid advances in information technologies, the volume of data generated has tremendously increased in recent years. These data are generated from various sources such as online transactions, mobile applications, sensors, video-capturing systems, and social media, and are arriving at a scale of terabytes or even petabytes. There are ample opportunities for businesses to gain managerial and strategic insights by gathering, cleaning, and analyzing these data.
AREAS OF STUDY
- Programming
- Math
- Business
- Statistics
- Visualization
- Oral and Written Communication
- Concentration in accounting, economics, finance, management, marketing, hospitality or operations management
CAREER OPTIONS
- Data analyst
- Business analyst
- Business systems analyst
- Process improvement analyst
- Technical analyst
What’s special about this program?
The Business Analytics (BA) major aims to educate students in the theories and methods of analyzing large volumes of data for gaining competitive advantages and strategic insights in today’s business world.
We focus on the following critical skill areas: Importing and pre-processing data, modeling and evaluating data, visualizing and communicating the results.
The major is STEM-designated. Qualified students can also pursue an honors degree in business analytics, with smaller, more challenging classes and opportunities for research and leadership.
Get Involved
Accounting Students Association
Blue Hen Marketing Club
Blue Hen Economics Club
Blue Hen Investment Club
Entrepreneurship Club
Lerner College Student Advisory Board
Women in Business
Sample curriculum
BUAD110
| Basics of Business |
ECON101
| Microeconomics |
| ECON103 | Macroeconomics
|
| ENGL110 | First-Year Writing
|
MISY160
| Business Computing Fundamentals |
| MATH221 | Calculus I
|
MATH230
| Finite Math with Applications |
| University Breadth Courses
|
ACCT207
| Accounting I |
| ACCT208 | Accounting II
|
| BANA262 | Fundamentals of Business Analytics
|
| MGMT309 | Organizational Behavior
|
| MISY225 | Introduction to Programming Business Apps
|
| MISY261 | Introduction to Management Information Systems |
| STAT200 | Basic Statistical Practice |
University Breadth Courses and/or Foreign Language
|
| BANA345 | Decision Analysis and Visualization
|
| BANA409 | Advanced Machine Learning for Business Analytics
|
| COMM212/HOSP230 | Public Speaking & Professional Presentation or Executive Presentations & Professional Development |
| FINC311 | Principles of Finance
|
| MISY330 | Database Management
|
| MKTG301 | Introduction to Marketing
|
| OPMT300 | Introduction to Operations Management
|
| OPMT350 | Analytical Decision Making
|
| Concentration Course | |
| Analytics Elective |
| BANA445 | Business Analytics Capstone
|
Analytics Electives
| |
| Breadth Requirements or Foreign Language | |
Concentration Courses
| |
| Free Electives |
