Alumna Morgan Young, pictured above, developed the AndAgain clothing line with fellow Blue Hen Greg Harder

Next-gen jeans

Eric Ruth, AS93 February 04, 2020

Like a dear friend, blue jeans tend to stand fast through tough times, still worthy despite the wear and tear.

Alumni Morgan Young and Greg Harder sense that supple-but-solid bond between people and denim. So together, through their “AndAgain” clothing line, they are creating new, earth-friendly ways to love our Levi’s, while becoming something of a sensation in the fashion world (their designs of jackets, pants and coats have been featured in Vogue Italia, Elle France and elsewhere).

But it all started as students, when Young, AS18, had the idea to repurpose aging blue jeans into redesigned wearables, with boyfriend Harder, BE18, handling the business side.

Greg Harder and Morgan Young have created new, environmentally friendly ways to reuse old denim.

Mentorship at UD’s Horn Entrepreneurship center added confidence, and soon they were on their own in the Big City, striving for a breakthrough.

That would come when they readjusted their approach—using denim scraps as material instead of old jeans—and started to enlist local designers. Now, they’re expecting distribution deals with major retailers, and feeling amazed at how far and how fast UD lifted them.

“It’s definitely an exciting time for us,” says Young, 24. “The emphasis on sustainable approaches that I got at UD really inspired me to look at fashion with a larger view.”