Experts

Shubha Patvardhan



Shubha_Patvardhan

Assistant Professor

Business Administration


UD Media Relations staffers are happy to assist journalists with interview requests for this expert.

302-831-NEWS
mediarelations@udel.edu

Areas of Expertise

  • Focuses on corporate strategy.
  • Interests include how firms set strategy including considerations such as image, identity, and sensemaking (the process by which people give meaning to experience).
  • Most recent work explores the strategy-making processes involved in firms that not only seek to engage with the future, but also to actively try to shape it.

Contact Information

302-831-6526

shubha@udel.edu