Experts

Julia Bayuk



Bayuk_Julia

Assistant Professor

Business Administration


UD Media Relations staffers are happy to assist journalists with interview requests for this expert.

Contact 302-831-NEWS
or mediarelations@udel.edu

Areas of Expertise

  • Examines consumer behavior.

  • Specifically focuses on goal planning, i.e. how planning to achieve a goal influences one's likelihood of achieving it.
  • Researches how consumer identify themselves and the influences of those identities on what they buy.

Contact Information

302-831-1027

jbayuk@udel.edu