Ji Kyung Park

Assistant Professor

Business Administration

UD Media Relations staffers are happy to assist journalists with interview requests for this expert.


Areas of Expertise

  • Studies consumer behavior and marketing.
  • Examines how an individual's senses of self tie into what they buy, how they feels about products and how products purchased reinforce their sense of self.
  • Links self esteem and social identity to marketing techniques.

In the News

South Dakota Public Broadcasting Network - Online

Contact Information