Fashion and Apparel Studies
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Areas of Expertise
Examines the psychology of clothing and consumer behavior across cultures.
Research focuses on apparel branding and consumer culture, especially cultural influences on worldwide luxury brand and marketing strategies.
Latest projects include consumer perceptions of luxury brands across multiple countries, and consumer attitudes towards co-branding between luxury brands and mass-market brands across cultures.
Much of Jung's work has an international focus. She is knowledgeable about worldwide international business practices and consumer behavior.
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