Jaehee Jung



Fashion and Apparel Studies

UD Media Relations staffers are happy to assist journalists with interview requests for this expert.


Areas of Expertise

  • Examines the psychology of clothing and consumer behavior across cultures. 

  • Research focuses on apparel branding and consumer culture, especially cultural influences on worldwide luxury brand and marketing strategies.  

  • Latest projects include consumer perceptions of luxury brands across multiple countries, and consumer attitudes towards co-branding between luxury brands and mass-market brands across cultures.

  • Much of Jung's work has an international focus. She is knowledgeable about worldwide international business practices and consumer behavior. 

Contact Information