Experts

Jaehee Jung



Jaehee Jung

Professor

Fashion and Apparel Studies


UD Media Relations staffers are happy to assist journalists with interview requests for this expert.

Contact 302-831-NEWS
or mediarelations@udel.edu

Areas of Expertise

  • Examines the psychology of clothing and consumer behavior across cultures. 

  • Research focuses on apparel branding and consumer culture, especially cultural influences on worldwide luxury brand and marketing strategies.  

  • Latest projects include consumer perceptions of luxury brands across multiple countries, and consumer attitudes towards co-branding between luxury brands and mass-market brands across cultures.

  • Much of Jung's work has an international focus. She is knowledgeable about worldwide international business practices and consumer behavior. 

Contact Information

302-831-6794

jajung@udel.edu

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