Fashion and Apparel Studies
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Areas of Expertise
Examines the psychology of clothing and consumer behavior across cultures.
Research focuses on apparel branding and consumer culture, especially cultural influences on worldwide luxury brand and marketing strategies.
Latest projects include consumer perceptions of luxury brands across multiple countries, and consumer attitudes towards co-branding between luxury brands and mass-market brands across cultures.
Much of Jung's work has an international focus. She is knowledgeable about worldwide international business practices and consumer behavior.
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Studies teams and leadership within organizations in order to understand the factors that unite individuals, teams and leaders in organizations or break them apart.
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Political psychologist and expert on voter behavior and emotion, focusing on how voters process information to make their decisions.
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Education and Social Policy
Research interests include obesity, food policy, community nutrition, as well as the value and limitations of supermarkets and corner stores.