UD Media Relations staffers are happy to assist journalists with interview requests for this expert.
Areas of Expertise
- Research focuses on marketing, particularly applying mathematical modeling to consumer perceptions, preference, consideration and choice.
- Conversant in international and cross-cultural consumer marketing, as well as positioning and communication strategies.
- President-Elect of the International Management Development Association.
- Has partnered with various Delaware-based corporations including, Astra Zeneca, DuPont, W.L. Gore and Hercules (now Ashland Inc.).
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