Experts

Ajay Manrai



MBA Program

Professor

Business Administration


UD Media Relations staffers are happy to assist journalists with interview requests for this expert.

302-831-NEWS
mediarelations@udel.edu

Areas of Expertise

  • Research focuses on marketing, particularly applying mathematical modeling to consumer perceptions, preference, consideration and choice.
  • Conversant in international and cross-cultural consumer marketing, as well as positioning and communication strategies.
  • President-Elect of the International Management Development Association.
  • Has partnered with various Delaware-based corporations including, Astra Zeneca, DuPont, W.L. Gore and Hercules (now Ashland Inc.).

Contact Information

302-831-1770

manraia@udel.edu