Student Life Communications and Marketing

brick walkway on UD's Green with an autumn leaf on a brick wall

Student Life Communications and Marketing

The Student Life Communications and Marketing team leads the communication strategy for the Division of Student Life.

 

We partner within the Division to ensure that students connect with opportunities that support their lifelong success. Our work builds bridges between the Division’s services and the members of the University of Delaware community. We support the Division’s mission of advancing equity and inclusion, deepening student learning and driving holistic development at the University of Delaware.

Our Team

Heather Tansley

Director of Communications and Marketing
 

Portfolio Partners

  • Business Operations
  • Student Life Development and Alumni Relations
  • Strategy and Planning
  • Vice President of Student Life

Stephanie Clatworthy

Project and Reception Support Coordinator
 

Breashia Hazell

Project Coordinator
 

Alexandra Colella

Administrative Specialist
 

Abigail Phillips

Communication Manager
 

Portfolio Partners

  • Fraternity and Sorority Leadership & Learning
  • University Student Centers

Kirk Smith

Communication Specialist I
 

Randi Homola

Communication Specialist I
 

Ivan Avila

Communication Specialist I
 

Sarah Cummings

Communication Manager
 

Portfolio Partners

  • Residence Life & Housing
  • Student Diversity & Inclusion

Jessica Downey

Content Communication Specialist
 

Portfolio Partners

  • UD Career Center
  • Center for Counseling and Student Development
  • Student Health Services
  • Student Wellness and Health Promotion

Sean Diffendall

Communication Manager
 

Portfolio Partners

  • Community Standards & Conflict Resolution
  • Office of the Dean of Students
  • Orientation and Transition Programs
  • Student Services for Athletes

Sarah Ashley

Digital Communications Specialist
 

Our Services

Digital

  • Email communication, including weekly student and staff newsletters and email marketing strategy discussions
  • Social media requests, including content creation and promotion

Editorial

  • Pitches for UDaily articles
  • Blog posts

Website and UX

  • Website content creation, revision and analytics
  • User experience research studies for web
  • Digital signage coordination and content management

Creative

  • Collateral creation and updates (e.g., brochures, mailers)
  • Event collateral (e.g., invitations, flyers)
  • Photography
  • Video
  • Promotional materials (swag) design
  • Environmental design

Strategy

  • Strategic planning and advising

What's Our Process?

 

When you submit our project request form, you start the process of collaborating with the Student Life Communications and Marketing team to complete your project. Unsure where to start? Request Project Discovery and our team will meet with you to discuss your needs, gather additional details and determine a timeline and projected costs.

Want to Advertise in the student Centers?

Submit an advertising request to the Student Centers. Design projects for print and digital advertising locations will only be fulfilled after advertising space reservations have been confirmed.

Lead Times

SL Comm is committed to doing our best to meet requested deadlines, however we cannot honor requested deadlines if we do not have complete or accurate information during the agreed upon timeline and/or if we are not given enough lead time for the project. The SL Comm Project Coordinator will reach out to you if a submitted request is incomplete and/or the requested deadline cannot be met for any reason.

Annual Event Lead Times:

Annual Event Event Date; Submit Requests by:
Summer NSO June–July Early March
RA Fair August Early June
Fall opening (Move-in, Welcome Days, Welcome messages) September Mid June
I Heart UD Day May Late March
Spring NSO and Welcome Days February Mid November

Sample Project Lead Times:

Project Type Lead Time
Multi-page print material 4–6 weeks (including printing)
Multi-page digital designs and multimedia campaigns 2–4 weeks
Single-page print or digital materials 2–10 days
Web edits or web content updates 1–2 days
New web pages or page redesigns 2 weeks
Website redesign Project specific
Photography and videography Project specific
Storytelling/featured stories (initial draft) 2–4 weeks
Social media posts 1–3 weeks
Newsletter inclusion 1 week prior
Environmental branding projects Expect longer lead times as time depends on project complexity

Email Campaigns

 

The Student Life Communications and Marketing team creates and distributes a variety of email newsletters to both internal and external audiences.

Life at UD

Audience: All UD students

Frequency: Weekly, Mondays at 9 p.m.

Content Deadline: Thursdays at midnight
 

SL Employee Newsletter

Audience: Student Life staff

Frequency: Weekly, Wednesdays at 3 p.m.

Content Deadline: Tuesdays at 5 p.m.
 

Career Newsletters

Audience: All UD students by career community

Frequency: Weekly, Thursdays at 2 p.m.

Content Deadline: Tuesdays at 5 p.m.

The Egg

The Egg logo - Hatching Ideas

The Egg Student Creative Agency is a professionally-advised student multimedia and design group. For our student staff, we are an experiential learning program centered around creativity.

Located in the Perkins Student Center, a hub of student life on campus, we are in a unique position to support the Student Centers spaces and programs, as well as the vibrant community of nearby student groups.

Brand Guidelines


The most effective way we can realize our goals is to communicate through one voice and one cohesive institutional brand. By doing so we showcase activities and achievements happening throughout the University. UD’s Office of Communications & Marketing maintains style guidelines to help all those working at and with UD to be the best stewards of its image, reputation and story throughout the world. Be sure to check these links often, as changes are made frequently.

Downloads

thumbnail of Student Life monogram with UD circle logo

Student Life Monogram

 

Download High-Resolution Monograms


thumbnail of Student Life slideshow template

Student Life Slideshow Template

 

Download Google Slides Template

To use this template, please make a copy for yourself.
Click File > Make a Copy > Entire Presentation


camera icon with special note: University of Delaware will have photographers at this event

Photo Permission for Events (24x26)

 

Download Photo Permission Poster

Please print and display this poster at all events where photography or videography will be taken.

The Division of Student Life advances equity and inclusion, deepens student learning and drives holistic development through education, experiences and communities.