brick walkway on UD's Green with an autumn leaf on a brick wall

Student Life Communications and Marketing

The Student Life Communications and Marketing team leads the communication strategy for the Division of Student Life.

 

We partner within the Division to ensure that students connect with opportunities that support their lifelong success. Our work builds bridges between the Division’s services and the members of the University of Delaware community. We support the Division’s mission of advancing equity and inclusion, deepening student learning and driving holistic development at the University of Delaware.

Our Team

Heather Tansley

Director of Communications and Marketing
 

Alexandra Colella

Administrative Specialist
 

Stephanie Clatworthy

Project and Reception Support Coordinator
 

BreAshia Hazell

Project Coordinator
 

Jessica Downey

Interim Communications Manager, Content
 

Abigail Phillips

Communications Manager
 

Kirk Smith

Communication Specialist I
 

Randi Homola

Communication Specialist I
 

Ivan Avila

Communication Specialist I
 

Sean Diffendall

Communications Manager
 

Sarah Ashley

Digital Communications Specialist
 

Our Services

Digital

  • Email communication, including weekly student and staff newsletters and email marketing strategy discussions
  • Social media requests, including content creation and promotion

Editorial

  • Pitches for UDaily articles
  • Blog posts

Website and UX

  • Website content creation, revision and analytics
  • User experience research studies for web
  • Digital signage coordination and content management

Creative

  • Collateral creation and updates (e.g., brochures, mailers)
  • Event collateral (e.g., invitations, flyers)
  • Photography
  • Video
  • Promotional materials (swag) design
  • Environmental design

Strategy

  • Strategic planning and advising

What's Our Process?

 

When you submit our project request form, you start the process of collaborating with the Student Life Communications and Marketing team to complete your project. Unsure where to start? Request Project Discovery and our team will meet with you to discuss your needs, gather additional details and determine a timeline and projected costs.

Rhythm of Business Calendar

To help with project planning and requests, find SL Comms events and deadlines on the calendar below.

Student Life Apparel and Promotional Items

I need apparel or promotional items to promote:

Select your official department name in the Student Life Storefront. Our vendors will use the correct OCM-approved stacked or inline divisional lockup.

Need more spirit?
If you need more spirit, your department name may be placed under the Athletics (hen head) mark with OCM and Athletics approval. This variation would not include any Student Life monogram lockup and should only be used in partnership with Athletics and in Athletics facilities.

Visit the Student Life Storefront.

Need something more custom? Please place a Comms request.

Need to be more specific, but still high-level?
Consider using a portfolio or unit grouping (e.g., Student Experience or Student Wellbeing). This can create cost savings and allow for better resource sharing between departments.

What divisional level is this for?

  1. Portfolio or unit grouping - yes, preferred where feasible
  2. Primary department - yes, encouraged where feasible
  3. Event-specific - yes, recommended for series and signature events
  4. Suboffice - yes
  5. Suboffice event, program or service - no
    We recommend you keep promo items at the primary department or suboffice level for clarity of purpose, cost savings and reuse.

    Suboffice programs and services are encouraged for inclusion in primary department or suboffice marketing suites like calendars of events, program and services print pieces like brochures instead.

    There are some exceptions for uniforms and event-specific needs at this level. This is determined on a case-by-base basis.

Reorders: Once you place your order through the Student Life Communications and Marketing team, it will be considered for inclusion in the storefront (where possible with the vendor) for simple and fast reorders when available.

Promotional image of a female wearing a Student Life-branded full-zip fleece jacket

Want to Advertise in the student Centers?

Submit an advertising request to the Student Centers. Design projects for print and digital advertising locations will only be fulfilled after advertising space reservations have been confirmed.

The Egg

The Egg logo - Hatching Ideas

The Egg Student Creative Agency is a professionally-advised student multimedia and design group. For our student staff, we are an experiential learning program centered around creativity.

Located in the Perkins Student Center, a hub of student life on campus, we are in a unique position to support the Student Centers spaces and programs, as well as the vibrant community of nearby student groups.

Brand Guidelines


The most effective way we can realize our goals is to communicate through one voice and one cohesive institutional brand. By doing so we showcase activities and achievements happening throughout the University. UD’s Office of Communications & Marketing maintains style guidelines to help all those working at and with UD to be the best stewards of its image, reputation and story throughout the world. Be sure to check these links often, as changes are made frequently.

Downloads

thumbnail of Student Life monogram with UD circle logo

Student Life Monogram

 

Download High-Resolution Monograms


thumbnail of Student Life slideshow template

Student Life Slideshow Template

 

Download Google Slides Template

To use this template, please make a copy for yourself.
Click File > Make a Copy > Entire Presentation


camera icon with special note: University of Delaware will have photographers at this event

Photo Permission for Events (24x26)

 

Download Photo Permission Poster

Please print and display this poster at all events where photography or videography will be taken.


The Division of Student Life advances equity and inclusion, deepens student learning and drives holistic development through education, experiences and communities.