Content Marketing

two students sitting on a bench look at a UD web page on a mobile phone

Student Life Content Marketing Policies and Guidelines

The Content Marketing team oversees the Division of Student Life's digital communication and editorial needs.

  • Social media
  • Student Life News blog
  • UDaily
  • Blue Hen Family Hub
  • Email
  • Student Life newsletters
  • Listservs

Request a Content Marketing project

Social Media


UDaily is managed by OCM and the primary audience is the larger UD community. For editorial projects where students are the primary audience, consider the Student Life News blog.

If you have an idea for a Student Life UDaily that has larger impact on recruitment or other stakeholders—parents, alumni, faculty and staff—we are happy to hear your thoughts and pitch those ideas to OCM. OCM ultimately controls all aspects of publication and makes final decisions on what content is shared on that channel.

Student Life News

We think elevating and sharing the news of Student Life is important! That’s why we have our Student Life News blog portal where we share stories from all across the Division, including stories written by students themselves. We control this channel, so we encourage all Student Life staff to submit ideas here—event promotion and recaps, student group spotlights, staff and student profiles, listicles describing services or units, important announcements, etc. These stories are shared and amplified on our @UDStudents Instagram, as well as student newsletters when the content fits the agenda.

Blue Hen Family Hub

The Blue Hen Family Hub is our portal for communicating with our students’ parents and families. The hub is primarily run by Orientation and Transition Programs (OTP) in order to share important information about New Student Orientation (NSO). Our team has access to this platform to share updates or announcements geared directly toward families or as reminders or context for student content. We will often post content ourselves that we think is important to share in the portal, and you can request a hub post, as well.


  • All student emails must be approved by the SL Comm Team.
  • Mailchimp is the primary email platform. You can request access by contacting the Content Communications Manager Sarah Cummings at Please do not activate your own Mailchimp account (free or paid) without express permission from the SL Comm Content Marketing team.
  • Other platforms targeted to students:
    • Student Central (student events and RSOs)
    • Handshake (career-related opportunities)
    • Slate (for Admissions and OTP communications)
    • StarRez (only for housing communications)
  • For inclusion in other University newsletters, please submit an SL Comm project request through our form.
    • Graduate student newsletters
    • Center for Global Programs and Services newsletters
    • Inside UD emails from OCM

Student Life Newsletters

The SL Comm Team creates and distributes a variety of email newsletters to both internal and external audiences.

Newsletter Audience Frequency Content Deadline Submit Content
Blue Hen Life All UD students Mondays, 8 p.m. Fridays, noon Content Form
Employee Newsletter Student Life staff Wednesdays, 3 p.m. Mondays, 11:59 p.m. Content Form
Career Newsletters All UD students
Thursdays, 2 p.m. Tuesdays, 5 p.m. Email
RLH In-Building Newsletters In-hall students Sundays, noon TBA TBA
Esports Local Esports community (UD students and community members) Bi-weekly Wednesdays, fall and spring   Email
Student Diversity and Inclusion Newsletter All UD students Last Tuesday of the month, 3 p.m. Thursday prior, 5 p.m. Email
Wellbeing Newsletter All UD students First Wednesday of the month, 11 a.m. Friday prior, 5 p.m. Email


  • All email listservs are to be reserved for José and emergency use only.
  • All other information goes into Employee Newsletter.
  • Special listservs can be accessed through OCM, but will be coordinated through the SL Comm team.