Class of 2019 alumna Avery Beer, an interpersonal communications major with a minor in entrepreneurial studies, was featured on the UD Career Center blog in 2019 as a #UDintern for her summer internship with QVC. Now she works as a search content strategist at Publicis Health Media.

“My clients are all pharmaceutical brands and I help them to tell their story by optimizing site content for organic search,” Beer says. “Our main roles and responsibilities include analyzing search data and using this data to provide recommendations for metadata, which is what appears in the Google search results to describe a website result, and on-site content.” 

From Beer’s past internship at QVC, she has gained a lot of insight about personal growth. “All of my internship experiences really cultivated my skill sets and allowed me to understand what a professional setting is like,” she says. “I also learned a lot about my style of working, and what is important to me in the future of my career.” 

Not only has she learned about herself, but she has also come to value the importance of interpersonal communication and building relationships. Beer urges students to really use their network.“I learned this from my time at UD; I always kept in touch with people I met along my journey through clubs, my major and especially professors and alumni,” she says. “I’ve found that people are generally willing to share their experiences and connect with others. Both the communications program and the Horn Entrepreneurship program at UD were absolutely wonderful and filled with resources”

If Beer could go back and give her younger self advice, she would say to relax and enjoy the journey.  “Don’t stress out so much and trust the process and the way things work out,” she says. “I definitely used to be so hyper-focused on finding opportunities, but they always came. I worked hard for them, but the stress isn't what got me there.” 

Beer offers advice for students or recent graduates who are struggling during these uncertain times. “Be really intentional about things; don't just apply to whatever you see but really focus your energy on finding opportunities that you think would be good for your personal growth,” she says. “Learn the role and its responsibilities and see if it aligns with your skill set or what you hope to learn. Then reach out to people who work at the company and forward them your information. Ask questions. Network!”

This blog post is written by our Division of Student Life student intern Olivia Schnefke.