Category: Fashion and Apparel Studies
'Subtle changes pointing to consumer fatigue' a challenge for fast-fashion retailers
October 06, 2026 Video by FRANCE 24 English
Fashion and apparel studies professor Sheng Lu speaks with France 24, a French public broadcast service, about whether a fee on fashion imports will have an impact on fast fashion companies like Shein in European markets.
Lu also explains that Shein is facing other pressures, including "consumer fatigue." His interview begins at 2:37 in the video.
YouTube Video - 'Subtle changes pointing to consumer fatigue' a challenge for fast-fashion retailers, expert says: youtube.com/watch?v=bH9Sa4-Y-yI
