CAS News

Category: Fashion and Apparel Studies

Gen Z on tariffs

April 29, 2025 Written by Laura Husband of Just Style

In a three-part mini-series by Just Style, University of Delaware fashion and apparel studies students weighed in on the impact of tariffs on the global fashion industry. The series focused on the Trump tariffs and how they are affecting buying habits of Gen Z. UD Professor Sheng Lu interviewed the students to understand how consumer perceptions in this cohort are impacted by the tariffs. Lu has been a key research expert as the tariffs have unfolded and changed.

Part 1 — Fashion price increases, fewer product options

Part 2 — Rise in rental, secondhand on price increases

Part 3 — Does fashion sustainability still matter?

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