Jaehee Jung
Resources and Links
Biography
Expertise in fashion psychology and consumer culture; global brand management and marketing with a strong focus on luxury brands and industry issues.
Degrees
PhD The Ohio State University
MS The Ohio State University
BS University of Suwon, South Korea (Valedictorian)
Courses Regularly Taught
Apparel Brand Management and Marketing [FASH430]
Social Psychology of Fashion [FASH419]
International Fashion Consumers and Retailers [FASH355]
Research Analysis in Fashion Studies (Graduate level) [FASH800]
Fashion Travel Study Programs (France; Italy)[FASH321]
Sample Scholarship
Wenderski, M., & Jung, J. (2026). Coping with fashion for mental health during the COVID-19 pandemic: Part I on engagement and mood. Fashion, Style and Popular Culture, 13(1-2), 101-120. https://doi.org/10.1386/fspc_00347_1
Wenderski, M., & Jung, J. (2026). Coping with fashion for mental health during the COVID-19 pandemic: Part II on motivations and effects. Fashion, Style and Popular Culture, 13(1-2), 121-139. https://doi.org/10.1386/fspc_00348_1
Jung, J., Barron, D., Lee, Y-A., Swami, V. (2022). Social media usage and body image: Examining the mediating roles of internalization of appearance ideals and social comparisons in young women. Computers in Human Behavior, 135, 107307 https://doi.org/10.1016/j.chb.2022.107357
Yu, U-J., & Jung, J.(2018). Effects of self-discrepancy and self-schema on young women's body image and self-esteem after media image exposure. Family and Consumer Sciences Research Journal, 47(2), 142-160.doi: 10.1111/fcsr.12284
Jung, J. (2018). Young women's perceptions of traditional and contemporary female beauty ideals in China. Family and Consumer Sciences Research Journal, 47, 56-72. doi: 10.1111/fcsr.12273
Honors and Awards
Invited Foreign Professor by Business School, Beijing Institute of Fashion Technology (BIFT), Beijing, China, 2019
Recipient of the Best Paper Award in Apparel, Textiles, and Merchandising for articles publied in Family and Consumer Sciences Research Journal, 2018
Top Contributor for Fashion Marketing Scholarship [Recognition in Hyun, Hahn, & Leslie, 2016, Clothing and Textiles Research Journal]
Editorial Board of the Journal of Global Marketing, 2016
Research Interests
Cultural Influences on Apparel Product Brand Management and Brand Equity
Appearance Ideals and Body Image Issues Across Cultures
Luxury Fashion Brand Management and Marketing
Consumer Perceptions and Attitudes Toward Counterfeit Luxury Goods
Social Media Influences on Body Image and Fashion Consumption
-
Expert Advice for Heidi O’Neill on Her First Day as Lululemon CEO
September 08, 2026 | Written by Evan Clark of WWD Digital DailyUniversity of Delaware professor Jaehee Jung explains why Lululemon must clarify its brand identity, core values and customer trust under its new CEO. -
UD expert in fashion psychology sees big shifts in how we get dressed
August 23, 2026 | Written by Lauren Lingle of Delaware News JournalUniversity of Delaware fashion professor Jaehee Jung discusses why consumers may favor comfort, individuality and confidence over online trends. -
How to Get a Fashion Brand Back on the Growth Track
August 14, 2026 | Written by Evan Clark of Women's Wear DailyUD fashion professor Jaehee Jung explains how product quality and two-way communication with consumers help brands build meaningful connections. -
Shopping Is Impossible It’s never been more exhausting to buy stuff
August 11, 2026 | Written by Rachel Sugar of The AtlanticExplore why endless choices and constant sales messages make shopping feel harder, with insights from UD fashion psychology professor Jaehee Jung.