- Advertising
- Graphics standards
- Licensing & trademarks
- Policies and Procedures
- - Commercial Use Authorizations
- - Code of Conduct
- Securing Approvals on UD Apparel and Giveaways
- Licensing Advisory Committee
- About the CLC
- Licensing Process
- - Licensing Agreement Options
- - Current Licensee List
- University Marks
- - Primary Logo
- - Secondary Institutional Logos
- - Athletics Marks
- - Mascot Marks
- - Word Marks
- - Incorrect Logo Use Samples
- Frequently Asked Questions
- Reporting Unauthorized Use
- Public & media relations
- Photographic services
- Print communications
- Research, graduate & global communications
- Web communications
- Web standards
- YoUDee mascot program
Contacts
Aaron Coldren
Collegiate Licensing Company
1075 Peachtree Street
Suite 3300
Atlanta, GA 30309
phone: 412-527-6748
fax: 770-955-4491
acoldren@clc.com
Keith Heckert
Senior Art Director and Trademark Licensing Manager
University of Delaware
Office of Communications & Marketing
105 E. Main Street
Newark, DE 19716
phone: 302-831-2791
fax: 302-831-4639
heckert@udel.edu
A. University of Delaware trademarks shall not be incorporated as a part of the name of an independent business enterprise in any manner to imply an official relationship between the University of Delaware and a third party.
B. University of Delaware trademarks shall not be used to endorse a private group or business unless authorized by the University, pursuant to a formal contract or sponsorship agreement with appropriate approvals.
C. All commercial use of University of Delaware trademarks must be approved by the Office of Communications & Marketing. Authorizations may be granted under the following conditions:
- A company is an officially licensed manufacturer of University of Delaware merchandise. Click here for current list of licensed vendors
- A company is an "Official Sponsor/Proud Supporter" of the University of Delaware Athletics and/or the University of Delaware Alumni Association.
D. All companies and individuals wishing to extend congratulatory messages in commercial advertising or promotions must receive prior approval from the Office of Communications & Marketing. Such messages must be clearly separate from the sale or promotion of any products not specifically licensed by the University of Delaware.
UD Brand Style Guide (interactive)
UD Brand Style Guide (downloadable)
UD Signage & Vehicle Brand Style Guide
Securing Approvals on UD Apparel and Giveaways
For media Inquiries 24/7:
302-UD1-NEWS
(302-831-6397)

