The University of Delaware places a premium on the translation and transfer of its research findings to the public for the advancement of scientific knowledge and society.
According to the National Science Board’s latest report of Science and Engineering Indicators, published by the National Science Foundation, Americans continue to be interested in science and technology (S and T) issues and express strong support for S and T; however, most citizens are not very well informed about these subjects. The report points out that the public's lack of knowledge about basic scientific facts and the scientific process can have far-reaching implications, not only in terms of good citizenship — where knowing how science works can help people evaluate the validity of various claims they encounter in daily life — but also in future public support for research, the number of young people choosing S and T careers, and the public’s resistance to miracle cures, get-rich-quick schemes, and other scams.
The media is the public’s key source of information about science and technology, according to the report, with television ranking as the primary information conduit, followed closely by the Internet.
The University of Delaware offers a number of resources to help researchers present their findings to targeted audiences and to the public at large, from the formation of strategic partnerships with industries and organizations, to the University’s UDaily news service, special events, and other information, education, and outreach efforts.
The University of Delaware’s Research Communications Initiative promotes UD’s research enterprise by translating complex information and transferring it to the public in interesting and engaging ways, from news articles and Web sites, to virtual field trips, K–12 curricular resources, exhibits, and other public education tools and programs.
The unit is based in UD’s Office of Communications and Marketing, which reports to the University President. The staff works in partnership with the UD Research Office and assists researchers in meeting "Broader Impacts" requirements on selected research proposals through informal public education and outreach initiatives.
For guidance in the release of major research findings, preparing for media interviews, developing scientific posters, and other aspects of research communication and outreach, please visit the Web links above.
For more information, please contact Tracey Bryant, Associate Director for Research, Graduate, and Global Communications, at (302) 831-8185.