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Marketing
Connect companies and consumers with your marketing skills
The marketing major prepares you to serve as the vital liaison between businesses and consumers. You’ll learn to research markets and shape brands using the latest AI and analytics tools. Through hands-on experiences, you’ll put those skills into practice by helping actual companies solve real marketing problems.
You can also tailor your degree to your interests through a concentration in customer strategy or sales leadership. Whichever path you choose, you’ll develop the analytical, creative and strategic skills to compete in a rapidly changing field.
AREAS OF STUDY
- Marketing
- Statistics
- Consumer behavior
- Advertising
- Economics
CAREER OPTIONS
- Public relations professional
- Market research analyst
- Media planner
- Advertising sales agent
- Social media coordinator
- Sales representative
- Brand manager
What’s special about this program?
The Lerner College marketing program will help you master the hows and whys of consumer behavior, market research, analytics and marketing strategy.
You can customize your degree to your interests through one of two concentrations:
- Customer strategy: Turn consumer insights into product, pricing, distribution and promotion strategies.
- Sales leadership: Develop the negotiation, sales strategy and leadership skills to close deals and lead teams.
Qualified students can also pursue an honors degree, and benefit from smaller, more challenging classes and opportunities for research and leadership.
Get Involved
Blue Hen Marketing Club
Lerner Student Advisory Board
Women in Business
Sample curriculum
| BUAD110
| Basics of Business |
| ECON101 | Introduction to Microeconomics
|
| ECON103 | Introduction to Macroeconomics
|
| ENGL110 | First-Year Writing
|
MATH221
| Calculus I |
PSYC100
| General Psychology |
| University Breadth Courses
|
| ACCT207 | Accounting I
|
| ACCT208 | Accounting II
|
| COMM212/HOSP230 | Oral Communication in Business or
|
| MISY160 | Business Computing
|
| MISY262 | Fundamentals of Business Analytics
|
| MKTG301 | Introduction to Marketing
|
| MKTG302 | Foundation of Marketing Analytics
|
| MKTG304 | Consumer Behavior
|
| MKTG305 | Persuasive Professional Selling |
| STAT200 | Basic Statistical Practice
|
| BANA262 | Fundamentals of Business Analytics
|
| FINC311 | Principles of Finance
|
| MKTG303 | Marketing Analytics
|
| MKMG309 | Organizational Behavior
|
| OPMT | Introduction to Operations Management
|
University Breadth Course or Foreign Language
| |
Concentration Electives
|
| ACCT352 | Law & Social Issues in Business
|
| MKTG499 | Strategic Management
|
University Breadth Courses and/or Foreign Language
| |
| International Course | |
| Discovery Learning Experience | |
Elective Courses
|
