Hye-Shin Kim
Associate Professor

301 Alison Hall West
(302) 831-8549
FAX (302) 831-6081
hskim@udel.edu

Education

• PhD Iowa State University
• MS Oklahoma State University
• BS Chung-Ang University, Seoul, Korea

Honors and Awards

• Who's Who Among America's Teachers®, 2005
• Fairchild Publications Award, ITAA, 2003
• John Wingate Award for Best Research Paper, American Collegiate Retail Association, 2000
• Professional Development in Teaching Award, Human Resources College, 1997

Recent Publications

• Kim, H. -S. (2006). Using hedonic and utilitarian shopping motivations to profile inner city consumers. Journal of International Shopping Center Research, in press.
• Kim, H. -S. & Jin, B. (2006) Exploratory study of virtual communities of apparel retailers. Journal of Fashion Marketing and Management,9(5), 41-55 .
• Kim, H. -S. (2005). Consumer profiles of apparel product involvement and values. Journal of Fashion Marketing and Management, 9(2),207-220.
• Kim, H. -S., Damhorst, M. L., & Lee, K. -H. (2002). Apparel Involvement and advertisement processing. Journal of Fashion Marketing and Management, 6(3), 277-302.
• Kim, H. -S., Hong, B. -S., & Jo, E. Y. (2000, June). Emotional response to apparel advertisements and consumer values: A cross-cultural study. The Journal of Asian Regional Association for Home Economics, 7(2), 79-88. Reprinted in the Journal of Shopping Center Research, 7(2), 81-100.
• Kim, H. -S. (2000). Brand personality and brand attitude within the apparel product category. Journal of Fashion Marketing and Management, 4(3), 243-252.

Research Interests

• Consumer involvement and interests
• Brand perceptions
• On-line communities and consumer behavior
• Shopping motivation and word-of-mouth consumer behavior

Current Research Projects

• Hedonic and utilitarian shopping motivations of market mavens
• Hedonic and utilitarian shopping motivations of inner city consumers
• Consumer behavior and online communities

• Consumer behavior in fashion
• Fashion merchandising
• Fashion internship
• Textiles and apparel in the global economy
• Fashion advertising and promotion
• International retail marketing of apparel