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kimHye-Shin Kim
Professor & Director of Undergraduate Program

211 Alison Hall West
(302) 831-8549
FAX (302) 831-6081
hskim@udel.edu

Education

  • PhD Iowa State University
  • MS Oklahoma State University
  • BS Chung-Ang University, Seoul, Korea

Honors and Awards

  • Who's Who Among America's Teachers®, 2005
  • Fairchild Publications Award, ITAA, 2003
  • John Wingate Award for Best Research Paper, American Collegiate Retail Association, 2000
  • Professional Development in Teaching Award, Human Resources College, 1997

Recent Publications

  • Kim, H. –S. and Hong, H. (In Press). The hedonic shopping motivations of female fashion leaders. Clothing and Textiles Research Journal.
  • Kim, H.-S. Jin, B., & Park, J. Y. (2011). Motivations of market mavens participating in online communities. International Journal of Electronic Marketing and Retailing, 4(1), 62-79.
  • Jin, B., Park, J. Y., & Kim, H.-S. (2010). What makes online community members commit? A social exchange perspective. Behavior and Information Technology, 29(6), 587-599.
  • Kim, H. –S. and Yoh, E. (2009, June). Fashion leadership, market mavenism, and store evaluative criteria. Journal of the Korean Society of Clothing and Textiles. 33(6), 904-915.
  • Kim, H. –S., LaFleur, R., & Schaeffer, K. (2008). Enhancing realism in learning through a multi-course collaborative project and technology. Journal of Family and Consumer Sciences, 100(3), 34-41.
  • Kim, H. –S., Park, J. –Y., & Jin, B. (2008). Dimensions of online community attributes: examination of online communities hosted by companies. International Journal of Retail & Distribution Management, 36(10), 812-830.
  • Guthrie, M. F., Kim, H. –S., & Jung, J. (2008). The effects of facial image and cosmetic usage on perceptions of brand personality. Journal of Fashion Marketing and Management, 12(2), 164-181.
  • Guthrie, M. & Kim, H. –S. (2007). The relationship between consumer involvement and brand perceptions of female cosmetic consumers. Journal of Brand Management, 17, 114-133.

Research Interests

  • Consumer involvement and interests
  • Brand perceptions
  • On-line communities and consumer behavior
  • Shopping motivation and word-of-mouth consumer behavior

Current Research Projects

  • Hedonic and utilitarian shopping motivations.
  • Self congruity and brand perceptions.
  • Cross-cultural research and brand perceptions
  • Consumer behavior and online communities
Teaching
  • Consumer behavior in fashion
  • Fashion merchandising
  • Fashion internship