University's social media certificate program wins award
12:46 p.m., Feb. 5, 2016--The University of Delaware’s Social Media Marketing Strategy Certificate recently won an Outstanding Program Award from the University Professional and Continuing Education Association (UPCEA) Mid-Atlantic region.
The UD program was highlighted for its win-win partnerships with area nonprofit organizations each semester, resulting in hands-on learning opportunities for program participants and pro-bono social media consulting for the nonprofit.
Outstanding student teachers
Last semester, the class partnered with Girls on the Run Delaware to help promote the group’s annual 5K run and 10th anniversary event. Students’ final projects proposed yearlong strategies encompassing future Girls on the Run events and addressed the organization’s broader goal of expanding participation throughout the state.
The Social Media Marketing Strategy Certificate has previously partnered w ith Friends of Newark K-9 Officers, Big Brothers Big Sisters of Delaware, Bellevue Community Center in Wilmington and the dropout prevention program Communities In Schools of Delaware.
The Outstanding Program Award also cited the program’s partnership with social media experts from within the UD community.
The program’s lead instructor and program director is Meredith Chapman, UD’s director for digital communication. Chapman also teaches public relations, social media strategy and digital marketing at UD, and has been nationally recognized for her initiatives and accomplishments in the field.
“The opportunity to tap UD social media expertise has been ideal for this program,” said Lori Mayhew, then program coordinator for Professional and Continuing Studies. “When Meredith agreed to develop and lead this program, we were thrilled to benefit from her vast experience.”
Additional UD instructors include Holly Norton, social media manager in Communications and Public Affairs; and Matthieu Plourde, educational technologist with IT Academic Technology Services. Joining them is UD alumna Lisa Ford, a director of digital marketing at Capital One.
Offered through UD’s Professional and Continuing Studies, the next Social Media Marketing Strategy Certificate starts Feb. 16 and can be completed in four months.
Another UD program was recognized with UPCEA’s Engagement Award, the Christiana Care Certificate in Healthcare Leadership, an executive education program resulting from a partnership between UD’s Division of Professional and Continuing Studies and Alfred Lerner College of Business and Economics, and Christiana Care Health System.