University of Delaware

Startup eXperience

Horn Program accepting applications for premier educational opportunity


6:43 p.m., Nov. 8, 2012--The new Horn Program in Entrepreneurship has announced the Startup eXperience, the program’s premier educational opportunity open to University of Delaware students at all levels – undergraduate, master’s and doctoral – in all colleges and majors interested in learning more about entrepreneurial ventures.

Comprised of two courses in which student teams will attempt to conceive, validate and launch high growth potential businesses, the Startup eXperience offers students the opportunity to learn from faculty, investors, seasoned entrepreneurs and technical experts about viable business models using customer development and lean startup principles.

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“If you’ve ever thought about starting a business, imagined how cool it would be to work for a rapidly growing technology company or envisioned yourself helping a Fortune 500 company bring new innovations to market, then the Startup eXperience is for you,” said Dan Freeman, associate professor of marketing and director of the Horn Program in Entrepreneurship.

Freeman will be one of three faculty members teaching the program. The others are John Currie, an accomplished senior executive and entrepreneur who creates value from disruptive technologies, and Thomas Bodnar, a seasoned executive and venture capitalist.

The program will teach students to recognize and ideate around opportunity; conduct proof of concept testing; bootstrap resources; bring new technologies to market; and launch and grow new ventures.

Additional topics will include intellectual property, venture capital, business strategy and team building.

Students considering applying to the program should demonstrate an interest in entrepreneurship or technology innovation, exhibit a strong record of academic achievement and a cumulative grade point average of 3.0 or higher.

The inaugural program will meet Tuesdays in the spring semester and enrollment will be limited to 35 students.

Preference will be given to those who apply on or before Nov. 16. For more information, including a course description, faculty biographies and application requirements, visit the Venture Development Center or email

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