Spring 2000
Class Meetings: Monday - 201 Smith Hall
Wednesday - 040 Smith Hall Lab
Friday - 040 Smith Hall Lab
Time: 9:05 a.m. to 9:55 a.m.
Dr. James L. Morrison
e-mail: jlm@udel.edu
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Siebel, Thomas M. (1999).
Cyber Rules: Strategies for Excelling at E-Business (New York:
Doubleday, pp. 290)
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Course Guidelines
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Course Guidelines
1. Study Readings Systematically (Shaw and Siebel Texts)
2. Meet Deadlines for Submitting Results of PC Lab Activities
3. Keep Weekly Innovative Log Up-To-Date
4. Collaborate on Initiation of Global Telecommunications Company
5. Complete Assessments On-Time
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Course Guidelines
Academic Dishonesty
Fabrication, facilitating academic dishonesty, plagiarism, and other forms of cheating will NOT be tolerated. Such acts will be judged according to general institutional codes of conduct expected of students engaged in the learning process. Violation of such standards will be addressed in accordance with generally accepted academic policies of the University of Delaware.
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Course Guidelines
Problem-Based Activity
Weights
Part
Percentage
I. Weekly
Innovative Log
8 %
II. PC
Lab Activities
37 %
III. On-Line
Business Demonstration
25 %
IV. 2 Assessments
30 %
| 93 - 100 | Extraordinary (A) |
| 90 - 92 | Superb (A-) |
| 88 - 89 | Very Innovative (B+) |
| 83 - 87 | Innovative (B) |
| 80 - 82 | Somewhat Innovative (B-) |
| 78 - 79 | Some Imagination (C+) |
| 73 - 77 | Traditional (C) |
| 70 - 72 | Very Traditional (C-) |
| 68 - 69 | Lacks Perspective (D+) |
| 63 - 67 | Little Perspective (D) |
| 60 - 62 | Little Effort/Interest (D-) |
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Course Guidelines
When you receive a response from
Dr. Morrison, he will provide you with an E-mail address of another student.
You will then be obligated to send a message-stating who you are. This
is important since this person will be your team member for the
semester.
___ Task # 4 - FORWARD
a copy of email sent to you from your team mate to Dr. Morrison.
____Task # 5 - Set Up Weekly
Innovative Log and Get Dr. Morrison's Approval.
In order to keep your instructor informed as to how things are going, you are to FORWARD A COPY of your team member's email to Dr. Morrison. This completes your initial experience in the telecommunications revolution.
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You now have a BASIC COMMUNICATION ABILITY
to communicate with your classmates, your instructor, and other individuals
throughout the world.
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___Task #1 - Access each
of the following search services.(a) Identify 5 tips that will assist
you in searching for information. Send your tips to Dr. Morrison
by email.
(b) Identify the uniqueness of at least 5 sites.
Send your outcomes to Dr. Morrison
by email.
First you are to access the home
page of the University of Delaware. Then you are to use appropriate URL
format for each of the browsers below to access each. Once you are into
that browser, study its format and test your ability to move about for
a brief period. CLICK on several of the search strategies available noticing
the uniqueness of that browser.
Snap.com
About.com
Google.com
Goto.com
Looksmart.com
Hotbot.com
Altavista.digital.com
Excite.com
Infoseek.com
Lycos.com
Yahoo.com
After browsing through a
BROWSER, now you are ready to complete this task. At this time, you are
to locate/identify the names of five states that have a city named Morrison
in it. Once you have identified those 5 states, forward their names via
email to Dr. Morrison to receive credit for this initial activity
___Task #4 - Attain information to solve the following problem.
Let's look for everyone's favorite mythical character-St. Nicholas! At the rate that children are learning, parents won't be able to give a simple explanation regarding the truth about St. Nicholas. We'll have to scientifcally prove it. You are now requested to find that one source that gives the analysis of Saint Nicholas. Please answer the following two questions and forward your responses to Dr. Morrison by email. Now, let's begin your search.
# How many miles would old Saint Nick have to travel to visit every child in the world?
# How much time (remember time zones) would he have to complete his
task?
___ Task #5 - How Does
One Document Information Obtained from the Internet.
.
Search the Interent to find the
appropriate style for documenting the following kinds of sources that are
to be integrated into a report. Send an example of such documentation
by email to
Dr. Morrison
1. Book
2. Journal
3. Newspaper
4. Government Report
5. Software
Send email to Dr. Morrison with your anwers to
the above questions.
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Readings: James Shaw Text - Chapter
3 (2/23/2000) and Chapter 4 (2/25/2000)
Deadline: Sunday Midnight, February
27, 2000
___Task # 1 - Using
a browser(s) of your choice, please answer each of the following
questions?
a. In what year and by what government agency was the Internet created?
b. What was the initial reason for the creation of the Internet?
c. Where is the central authority of the Internet located -- and
what type of
problem does it create?
d. Identify 2 ways the Internet is expected to impact competition
in the
marketplace.
e. Explain what each of the following abbreviations indicate and
what is its purpose.
URL
.GIF
HTML
HTTP
.JPG
FTP
Send your responses by email to Dr. Morrison indicating what browsers you
primarily relied upon.
____ Task #2 - Using a
browser (s) of your choice, identify and describe significance of 5
milestones in the history of the Internet.
Send your responses by email to Dr. Morrison indicating what browsers you
primarily relied upon.
_____ Task #3 - Using a
browser (s) of your choice, describe 3 most important parts to the
Telecommunication's Act of 1996.
Send your responses by email to Dr. Morrison indicating what browswers
you primarily relied upon.
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Readings: James Shaw Text - Chapter
6 (3/1/2000) and Chapter 7 (3/3/2000)
Deadline: Sunday Midnight, March
5, 2000
_____ Task #1 -
Describe how ATT and MCI/Worldcom differ in their strategies to dominate
the telecommunication's industry.
(Please Provide URL for Each Source)
_____ Task #2 - Identify
and describe the significance of 5 major trends in the
telecommunications industry
(technology and strategies) (Please Provide
URL for Each Source)
_____ Task #3 - Identify
the names of 5 companies (besides ATT and MCI/Worldcom) who
are impact players in the telecommunication's industry.
(Describe at least
one significant aspect of this company in terms of its impact upon our
building
of Cyberventure, Inc.) (Please provide URL for Each Source)
______ Task #4 - Identify
the names of 5 'key players' (individuals) in the
telecommunication's industry who are considered 'icons.' Provide
2
characteristics about each person. (Please Provide URL for Each Source)
Please send your responses to Dr. Morrison by email.
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____ Task
#1 - Select any 5 companies in the telecommunication's industry
and
exam their home page.
Using a 5-item criteria, evalute each home
page of that company from a competitor's standpoint. Send you responses
in a
creative form (including your critieria selected) to Dr. Morrison by midnight,
March 12, 2000.
_____ Task #2 - From
one of the readings listed on this website, read an article, etc.,
critically that analyzes key issues in the telecommunication's industry.
critically. Bring a copy of the
article (2 to 5 pages in length) to class on Friday,
March 10. You are to use a pen to highlight the 3 major points made
in the
article. Be prepared to discuss these points in class.
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Cyberventure
needs capital to begin operations. Your task is to locate possible
sources. You are to
complete the following 4 tasks.
They say you can find anything on the NET. So, go to it and
let's get this important step behind
us. We need somewhere between $1m and $2m to
begin our new company.
____Task #1 - Identify at
least 3 venture capitalist companies that specialize in funding
small
new businesses. Get their name, address, telephone no., email
address,
the funding process, and how much do they typically provide a new upstart.
____Task #2 - Identify at least
one trade show or conference where a new business can go and
present her/his idea before a group of venture capitalists.
Get its name,
email address, telephone no. address, and application process.
____Task #3 - In terms of Cyberventure,
how does a new company go about issuing stock
for the first time. (Please indicate general procedure).
____Task #4 - Identify at least
one commercial bank where we could obtain a loan of $1m
to begin our business. Find out what the interest rate would
be and the cost
per month in payments per month over a 10-year period.
Please send your responses to Dr. Morrison
via email by Sunday, March 19, 2000.
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Prerequisites for Building a Business PlanPC Lab Activity #7
(4 points)
Readings:
Thomas M.Siebel: Cyber Rules: Strategies for Excelling at E-Business
Chapters 1, 2, and 3 (Read Carefully)
Deadline: Sunday Midnight, April
9, 2000
___ Task #1 - You are to analyze the telecommunications consulting groupa. Of all the 12 services provided by Cognigen, which 3 are most
called Cognigen for the purpose of gaining insight as to what
Cybercom may look. (This is the result of the business plan
you are to develop.)
a. Att.com
b. MCIworldcom.com
c. Sprint.com
d. PSInet.com
e. Ameritech.com
f. Seek out 2 others of your choice (Search the Web)
_____Task
#4 - In order to assist those in the social
responsibility group, please
identify at least 3 websites that can serve as a foundation for
developing a business plan related to: (complete URL)
a. Digital Divide
b. E-Cash/Electronic Payment Systems
c. Laws/Regulations (National/Global) (World Trade Organization)
(Gatt, NAFTA, European Union, Asian Pacific Organization)
Please send your responses by task # to Dr. Morrison at jlm@udel.edu by
the deadline
stated above.
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Readings: Thomas Siebel
Text - Chapters 1 & 2 (4/5/2000) and
Chapter 3 (4/7/2000)
Deadline: Sunday Midnight,
March 13, 2000
.____Task # 1 - Let's review
several home pages of businesses in the telecommunication's
industry.
Now locate 3 homepages from the URL business addresses directly below. These WWW sites reflect companies presently using the superinformation highway to give their companies a world-wide presence. Examine at least three of these and then select the BEST and the WORST one, in your judgment, for attracting the consumer's eye. Indicate at least 3 criteria that you felt were most significant in selecting the one WWW site over the other two. After making your selection, please make one copy and forward it to Dr. Morrison with a brief summary of why you feel it is the BEST & the WORST of homepages. (Such as, what you have learned, the kind of links used, and what could be done to improve the page.)
Please prepare carefully worded responses for each of the following 6 questions. These questions should provide the focus of your role in the upcoming group work in preparation of your presentation. Your searching strategies will be tested here. Good Luck!
Please forward to Dr. Morrison by
email your responses to each of the above questions using these individiuals
as a basis for your arguments during the upcoming presentations. Please
use no more than 75 words for each questions in your email.
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Do only the group assignments
related to your charge!
(Tasks #1 & #2 or Tasks #1a & #2a)
Complete Tasks #1 and #2 for Internet Access, Telephony, and Cable TV Units only -
____ Task # 1 - Acess website
- www.morebusiness.com - and study 2 examples of
a business plan. Search through all aspects of this site carefully.
Then,
using Microsoft Word (or some other word processing program), submit
a hard copy 100 to 300 word description of the mission of your division
to Dr. Morrison in class on Wednesday, April 19, 2000. (Copy to
WWW homepage for division you represent.)
___ Task #2 -
Using Netscape composer, put together the beginnings of a WWW
homepage indicating:
Name of Division with slogan (Use images, etc. make attractive)
Products and Services to be provided
Educational Segment (3 or more links to other sites) with appropriate
descriptions for customers
Complete Task #1a and #2a for Laws/Regulations, Digital Divide, and E-Cash/Payments Units only - -
____ Task #1a -
Acess website - www.morebusiness.com - and study 2 examples of
a business plan. Using Microsoft Word (or some other word
processing program) submit a 100 to 300 word description of the
issue of social responsibility to Dr. Morrison by Class time on
Wednesday, April 19, 2000. (Copy to WWW homepage presentation.)
____ Task #2a -
Using Netscape composer, put together the beginnings of a WWW
presentation indicating:
Significance of the Issue to the Country, Industy, & Cybercom
Educational Segment (3 or more links to other sites) with appropriate
description for customers
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_____ Task # 1 -
Access the WEBSITE - http://www.cio.com/forums/ec/:
Then,
(a) Click on the article entitled - "Everything You Know About
E-commerce is Wrong." Read the entire article carefully and
then send to Dr. Morrison 3 things you learned that apply
to our project for developing a telecom company known as
Cybercom. Then:
(b) Click on the EDI link in the left column of the same WEBsite
as above in task #1. Look for Hyperlink to MOORE's LAW and
read the article carefully. Then send to Dr. Morrison by
email 3
things you learned that apply to the development of Cybercom.
_____ Task #2 -
Using Netscape Composer, add the 2nd component to your
company WEBPage for your division/issue. This
component is
information to be placed in the WEBPage in regards to
completing a market analysis (identifying trends and doing some
forecasting). This must be creative as well as informative for
positioning Cybercom in the industry. Use images, animation,
or other graphics to increase reader impact.
(a) Attempt to link to at least 3 URLs in the industry for
illustrating market trends in the industry.
Deadline: All work must
be saved on your disk and submitted to Dr. Morrison
by Wednesday, April 26, 2000. You should actually maintain
2
copies of the disk - one for submission and one for your use.
Now we are about the enter the world of virtual shopping. Yes, you will be using Netscape again to gain access to a new kind of city, one that enables consumers to literally shop from their pcs.
____Task #1 - Put together a creative
marketing strategy to promote either a specific
product or service -- or to address a specific issue that has been assigned
to your division of Cybercom.
____ Task#2 - Clear with Dr.
Morrison how you plan to make a presentation illustrating
the results of your business plan. (You must get a secret code from
him
to verify that he has cleared you for making a special presentation.)
Note: Presentations are scheduled as follows:
Presentations must illustrate your WEBsite and be informative.
____ Task #3 - You are to send email
to Dr. Morrison indicating that you have been
cleared for your presentation and that you are prepared. This must
be done by Monday, May 8, 2000, by classtime.
____ Task #1 - Search the WEB to find answers to the following questions.
# What exactly is meant by the Digital Divide?
# How serious is the Digital Divide in the electronic marketplace?
(Statistics of who,
where, when, etc.)
# Identify 3 proposals for eliminating the Digital Divide?
# What is the name of the series of reports that introduced the Digital
Divide to the
American public?
____ Task #2 - Identify
and describe the efforts of at least 2 companies who have policies to
address the issue of the Digital Divide in their companies?
Please send your responses to Dr. Morrison by email.
See you in class on Monday morning, April 3, in Room 201,
Smith Hall. Bring Lots of Great Ideas on How to Make
Cyberventure a Great Company!
Question #3 - Shaw
describes how the telecommunication's market is structured when illustrating
the uniqueness of the competitive nature of the marketplace.
Explain his view of the competitive nature of the telecommunication's market
from (1) a macroeconomics and (2) a microeconomics point
of view. In your response, explain how the Business Opportunities
Model illustrated by Shaw fits into these perspectives. (18 Points)
(Between 100 and 300 words only, please)
This is Optional!
If you so choose, between 100 and 300 words, select one of the future scenarios
indicated by Shaw in Chapter 10 of his text and defend it as a likely event
in the telecommunication's marketplace. Please be certain
to clearly label the model selected,
describe its parameters, and then
include at least 3 reasons why
you believe it to be the appropriate one for the
future. (This is worth up
to 5 points bonus on your exam #1 score.) Good
Luck!
Good Luck! This is a great opportunity to demonstrate how much you have learned about this fantastic opportunity. I look forward to some well-thought out responses with lots of examples.
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Return to Schedule of Activities
We are going
to create the company of the century; that being, a service-oriented, one-stop
shopping for today's consumers.
The company is to be established according to the following
framework:
Cyberventure, Inc.
(One-stop shopping for the Time-Sensitive Consumer)
|
CEO
(International Markets) |
| Internet
Access |
Cable TV | Telephone |
|
E-Cash
Predictions |
Digital Divide
(Social Responsibility) |
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You are allotted $20,000 to select a portfolio of stocks and mutual fund investments. You are to follow the specific guidelines to be provided to you. You can ONLY use the internet and the information dervived from a FREE investment service online. You remain a resident of Virtual City in this project. However, you are now part of the future and desire to make your investment quickly.Dtes for participation: April 1 - May 18
Please make YOUR SELECTION from the following companies in the telecommunications field: AT&T AMERTCH BELLATL BELLSO LCI INTEL NYNEX MCI SPRNT GTE
You are to maneuver through NETWORTH to select the one stock and to printout a graph and the actual price of the share you have selected. Once you have completed this selection, you are to send email directly to Dr. Morrison justisfying your purchase of that stock. Please also indicate how many shares you purchased in that email to Dr. Morrison. Please do not use any more than 150 words in your note to Dr. Morrison. Please note that you may also use any of the services below for gathering the data necesary to make an informed decision. You may simply click on each URL address to gain access to important information.
http://www.pcquote.com http://www.quote.com http://www.ai.mit.edu/stocks/g/IBM/html http://ftp.ai.mit.edu/pub/stocks/reults/IBM http:infomange.com/investment http://qs.secapl.com/cgi-bin/gs http://nearnet.gnn.com/gi-bin/gs http://update.wsj.com http://netresource.com/wsn/ http://www.hoovers.com/ htp://cnet.com/Central/Features/Finances
There are three other financial services that may be of assistance to you. These are indicated below. These three sets may be of assistance as you finalize your justification for selecting your investments.
http://www.onr.com/stocks.html http://nearnet.gnn.com/gnn/meta/finances/res/index.html http:/finweb.bus.utexas.edu/finweb.htmlPLEASE NOTE: The individual who makes the most profit will be awarded 2 extra bonus points towards their final grade point total, so be careful, creative, and thorough as you complete this bonus task. All materials must be turned in by the state deadline in order to count towards the bonus and the extra 2 points. Good Luck!
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of Activities
Your hard work in completing this tasks is very much appreciated. Your patience and persistence reflect an important aspect to the electronic world of the WWW. It is hoped that you learned much about not only how to maneuver on the WWW, but also realize how difficult it is to put together a consumer pricing policy that meets the demands of the next millenium. While this program is in constant revision, the creators of this strategy are provided directly below. It is primarily their imagination which resulted in the sequence of activities you have completed. It is hoped that you have enjoyed your visit to the world of the internet.
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of Activities
University
of Delaware Home Page
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http://www.loc.gov http://whitehouse.gov http://thomas.loc.gov http://www.epa.gov/ http://www.fcc.gov/ http://www.ed.gov/ http://www.nsf.gov/___ Task #2 - Study the following consumer-oriented sources and select the BEST and the WORST.
http://www.consumer.gov
http://www.ncl.org
http://www.cfa.org
http://www.acci.org
http://www.publicinterest.org
http://www.ftc.org
http://www.consumer.org
____ Task #3 - Identify
3 criteria important for determining the credibility of information
derived from a WEB site.
Send your respones to Dr. Morrison by email.