NYU's Ghose to discuss 'Randomized Field Experiments in Mobile Marketing'

9:49 a.m., Feb. 4, 2015--New York University’s Anindya Ghose will present a paper on “Randomized Field Experiments in Mobile Marketing” from 10:30-11:30 a.m., Wednesday Feb. 18, at the University of Delaware’s Venture Development Center, 132 E. Delaware Ave., in Newark.

The talk is sponsored by the Institute for Financial Services Analytics in UD’s Alfred Lerner College of Business and Economics.

Events Stories

June 5: Blue Hen 5K

University of Delaware graduates planning to attend Alumni Weekend are encouraged to register for the annual Blue Hen 5K walk and run, which will be held Sunday morning, June 5.

June 6-9: Food and culture series

The 20th annual June Lecture Series at the Osher Lifelong Learning Institute at UD in Wilmington will be held June 6-9. Titled 'June a la Carte,' this year's program focuses on great political documents, feminism, world politics and a Newark cuisine sampler.

• June 6-9: Food and culture series
• Through June 30: 'Saving White Clay Creek'
• July 22: WWE Heatwave Tour
• Through Sept. 16: Women of color in academia

Ghose is professor of information, operations and management sciences and professor of marketing in NYU’s Leonard N. Stern School of Business. 

The talk will consider the explosive growth of smart phones and location-based services, which has contributed to the rise of mobile advertising, and the effectiveness of mobile marketing and promotions. For an abstract, click here.