Hens making headlines
UD to send student accomplishments to hometown newspapers
3:36 p.m., Nov. 2, 2011--The University of Delaware has partnered with readMedia to help share the news of UD's impressive students with the ‘Hometown Newsmaker’ service.
Every day, there are stories on UDaily, department websites and various other UD outlets about the achievements of students at the University. Through UD's Office of Communications and Marketing, select stories as well as graduation announcements and Dean's List will be sent to local newspapers to highlight the accomplishments of students in their hometowns. This service gives local papers the opportunity to publish the article -- enabling neighbors, friends and family to read about the achievements of UD students from their hometown.
Defining and defending the cyber-landscape
An online copy of the article is also e-mailed to the student and his or her parents when an address is on file, which they are able to sent to others or even ‘Like’ and share on Facebook or Twitter.
The stories are also posted to the student’s readabout.me profile, another social media aspect of Hometown Newsmaker. Each student can log into readabout.me using his or her Facebook account. On their readabout.me profile, every story the University sends via Hometown Newsmaker about the student is on display. In addition to the articles, students earn achievement “badges” as their collections of accomplishments grow.
readMedia encourages students to think of it as an online resume. It provides students with a profile that highlights verified academic achievements and a positive online presence -- two attributes today’s employers value greatly.
Students are encouraged to set up their free profile at http://readabout.me/.
Students or parents who want a specific UD accomplishment to be sent to their hometown should email firstname.lastname@example.org with subject line ‘Hometown Newsmaker’ along with details and a link to the story of the achievement.