Leadership change
David Brond named senior vice president of communications and marketing at Georgia Health Sciences Enterprise
3 p.m., June 8, 2012--David L. Brond, vice president for communications and marketing at the University of Delaware and a communications and marketing professional with more than 30 years’ experience, has been named senior vice president of communications and marketing for the Georgia Health Sciences (GHS) enterprise.
UD President Patrick Harker said Brond has been a tremendous asset to the University during his tenure --- advancing communications, diversifying marketing strategies and assuming responsibility for the University Bookstore.
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“Dave has been a critical member of the University’s senior leadership team, ensuring a cohesive voice with messaging and strategic communications," Harker said. "He has championed raising the University’s profile in diverse areas, from research and global initiatives to graduate education, admissions and southern Delaware. Dave’s most well-known and wide-spread impact is the development and implementation of the University’s brand, Dare to be first. UD’s brand is a story that lives on and each of us contributes to it -- and on behalf of the University, I cannot thank Dave enough for his significant contributions.”
In his new role, Brond will oversee communications and marketing functions for Georgia Health Sciences University, Georgia Health Sciences Health System and Georgia Health Sciences Medical Associates, beginning Aug. 1, as well as overall communications and marketing when Georgia Health Sciences University and Augusta State University are consolidated in 2013. As the principal communications adviser, he will work closely with enterprise leadership to promote, enhance and protect the enterprise brand and address the strategic direction and needs of its mission.
“Communication plays a critical role in the success of an academic health center,” said Dr. Ricardo Azziz, GHSU president and CEO of Georgia Health Sciences Health System and Medical Associates. “David’s experience in research-intensive, technically advanced institutions will prove an asset as we move toward our goal of becoming the next great American research university. I feel confident that his leadership will serve the enterprise well as we endeavor to tell our story to the world.”
“I am excited to bring my experience in health care strategy, marketing and communications and the knowledge I have gained in higher education communications and marketing while at the University of Delaware to the Georgia Health Sciences enterprise and the Augusta community,” said Brond. “The GHS enterprise has all the right ingredients for accelerated success and prominence -- visionary leadership, talented faculty, staff, researchers and clinicians, great facilities and supportive students, alumni and community stakeholders.”
Brond previously served as vice president of marketing and planning at the University of Maryland Medical System and has held strategic marketing and management roles in organizations such as GBMC Healthcare, GE, Ernst & Young and KPMG Peat Marwick.
He is an executive mentor for the Lerner College of Business and Economics and immediate past president of the Forest Hill Recreation Council. He serves on the boards of the Delaware Press Association and Renaissance All Sports Athletic Club. He is a member of the Harford County Board of Education Ethics Panel and the Baltimore Chapter of the American Marketing Association Past President’s Council.
Brond first arrived at the University of Delaware in April 2008. A national search will be conducted to find his successor.
Photo by Kathy F. Atkinson