Mailers: Variable Data Printing (VDP)
What is Variable Data Printing?
Variable Data Printing, or VDP (sometimes also called Variable Data Processing), is familiar to all of us. Every time you open a form letter with your name inserted, you see VDP in its simplest form.
With our new Xerox iGen4™ digital printer, the applications of VDP are limited only by your imagination.
The advantages of VDP:
- Amplify your message with personalization.
- Track the success of your marketing by individualizing response/coupon codes.