Jeff Chase
Senior Art Director

David Barczak
Senior Art Director

Neil Thomas
Senior Associate Director

Office of Communications & Marketing
The Academy Building
105 East Main Street
University of Delaware
Newark, DE 19716 • USA
Phone: (302) 831-2791
Web standards

The purpose of this site is to define standards and provide templates for the University of Delaware Web. These standards have been developed to complement the graphic identity standards for print media. This guide is for all Web developers and Web site managers who create or maintain official University of Delaware Web sites.

Why Web standards?

The UNIVERSITY OF DELAWARE Web Identity Standards have been developed to improve usability, content management, and institutional branding through consistency in design, navigation structure and functionality.

The UNIVERSITY OF DELAWARE Web has become one of the most visible and important ways in which we communicate with all of our audiences. Individually and collectively, the sites within the UNIVERSITY OF DELAWARE Web create an impression about the university: who we are, what we do, and the impact we have regionally and internationally through research, outreach and teaching.

It is critical that UNIVERSITY OF DELAWARE Web sites meet the highest standards in terms of content, ease of use and accessibility. There are tremendous potential benefits, both for developers and users, to adoption of uniform standards:

  • A stronger and more coherent Web presence
  • Improved usability
  • Enhanced institutional branding
  • Improved conformance to international standards for accessibility
  • More efficient design, development and maintenance
  • Improved portability to new standards and technologies

Standardization simplifies the user experience, which is one of the most powerful ways to improve usability. With standardization, users are not required to learn a new navigation scheme or labeling system every time they visit a new site within the UNIVERSITY OF DELAWARE Web.

Standardization can also greatly help those who design, develop and maintain sites. With adoption of carefully selected standards for layout, design elements and navigation comes the freedom to focus on the quality of the content. In addition, use of common tools and techniques saves time and money, allowing us to reinvest resources in other vital areas of the Web.

These guidelines were developed in July 2003 by the University of Delaware University Web Communications team, in consultation with IT/Client Support & Services.

University of Delaware • Newark, DE 19716 • USA • Phone: (302) 831-2791 • © 2009
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