Writing for the Web poses different problems than writing for print. Study after study has shown that users do not like to spend a lot of time reading on the Web. Instead they scan pages, trying to pick out a few sentences or even parts of sentences to get the information they want.

When people visit your Web site, they are after information, first and foremost. This means that if you are putting a brochure or newsletter online, you will want to rewrite the contents in most cases to make the publication effective on the Web. At OCM, our editors and writers regularly attend workshops and trainings to take advantage of emerging standards and practices. By working with OCM our clients gain by sharing in an organized framework forming the foundation of your marketing plan.