Resources for the UD Community

The Office of Communications & Marketing (OCM) is dedicated to spreading the word about University of Delaware activities, achievements and experts.  The office is a one-stop shop for generating publicity of news and events.

OCM writes and disseminates news releases to members of the media, schedules photography and organizes press conferences.

Generate Publicity for Your Accomplishment

OCM’s Media Relations team serves as the University’s liaison to the news media. That responsibility includes:

  • News releases These official reports provide information about research, events and other important news involving UD. The office distributes the releases electronically to reporters and wire services, posts them to social media outlets and at udel.edu/newsreleases
  • Experts OCM maintains the University of Delaware’s official Experts webpage.  This listing helps connect journalists with UD professors.  It is intended to be media-friendly, offering a quick overview of “who knows what” on campus.  If you are not included and would like to be, please let us know.  Contact Andrea Boyle, (302) 831-1421, aboyle@udel.edu
  • Op-ed pieces. The office provides editing and placement assistance to faculty interested in writing opinion articles.  Op-eds require a particular style of writing.  Here’s some tips
  • Media Training  Speaking to reporters can be nerve wracking for some people. Here’s some tips. OCM offers media training sessions to prepare faculty members for interviews.

Our staff is knowledgeable about the media and effective communication plans.  To ensure the best coverage, we need to know about what’s going on and we need to know it EARLY. 

You are the best advocate for your projects and events.  Please tell us about your activities, events and accomplishments.  Timing is crucial in the news business; so is planning.  Waiting to tell us until the day your study is published or after your event occurs means you will not get media coverage.  Please contact us as early as possible so we can formulate an effective communication strategy.

Get Published on Campus

OCM produces the Messenger, UDaily, the Southern Delaware Guide and the Research publication

Messenger With a circulation of more than 140,000, the University of Delaware Messenger is the primary print source of information to UD alumni, friends and parents. Each issue includes general campus news and features, articles on research, alumni profiles, athletics news and class notes.  Do you have an article idea?  Contact Ann Manser, Managing Editor, (302) 831-1155, amanser@udel.edu

UDaily The University of Delaware’s online news service, UDaily stories appear on the UD home page, the UDaily site, individual college web sites and other special University web sites.  They’re also e-mailed in daily and weekly roundups to more than 30,000 subscribers.

UDaily features a mix of news, features and events.  More than 2,200 stories are posted each year.

If you have news or information to submit, please go to www.udel.edu/udaily/submissions.html

UD Research UD Research showcases the discoveries, inventions, personalities and academic excellence of University of Delaware faculty, staff and students. Each issue includes research features, Q&A's, news and honors, and a "Test Your Knowledge" quiz. To suggest an article idea, contact Tracey Bryant, Editor, tbryant@udel.edu, (302) 831-8185.

UD Global The University of Delaware has a significant international presence, and this magazine helps celebrate these connections at home and around the globe. Read on to learn more about the people, partnerships and programs that are making UD truly global. To suggest an article idea, contact Tracey Bryant, Editor, tbryant@udel.edu, (302) 831-8185.

Southern Delaware Southern Delaware highlights the programs and services offered by the University of Delaware to residents of Kent and Sussex counties. The magazine includes general information, features, articles on research, alumni profiles and a directory of UD services in Southern Delaware. To suggest an article idea, contact Neil Thomas, Managing Editor, nfttwo@udel.edu, (302) 831-6408. To learn about advertising opportunities, contact Eric Nelson, Advertising Manager, nelsone@udel.edu, (302) 831-1093.

Media Interview Tips

If a reporter calls you directly and is inquiring about your area of expertise, please feel free to answer their questions.  After the interview, please let OCM know, as we track mentions of UD in the media and, in many cases, can alert you when your interview appears or airs.

To begin with, find out the reporter’s name, including correct spelling, the outlet he/she represents and the theme of the article.  A good question to ask is: What might a potential headline for your story be?

Find out what kind of questions they’d like answered.  Reporters are often offended if you ask for questions up front, and many do not write out questions before calling.  They simply know the gist of what they might ask and allow conversations to flow accordingly. 

If you need a short period of time to collect your thoughts, tell the reporter that and schedule a time, within the next few hours, to talk again. It is extremely helpful to consider 2-3 points you’d like to make during the interview. Write them down beforehand.  Keep your answers on point and reiterate your key statements throughout the interview.

BE AWARE – NOTHING IS OFF THE RECORD! NOTHING! When speaking with a reporter, you should consider yourself on the record from the moment you say hello until after you hang up or part company. 

Make your answers succinct.  Reporters are looking for quotes or sound bites – relatively short answers that encapsulate an issue or thought.   Do not over-explain.  It can be worse than saying too little.  Often misquotes happen because an interviewee gave so much information, the reporter had trouble keeping track of it.

Avoid jargon.  Every field has its own “language” that is foreign to those outside the discipline. Think of your answers this way – how would I explain this to my mother? (Assuming your mother is not also a faculty member in your field)

Be conscious of deadlines.  Return reporters calls/e-mails on the same day you receive them, as soon as you receive them.  News is 24/7, and as the media shrinks, journalists are carrying heavier workloads with shorter deadlines.  On any given day, a reporter was generally assigned their story that morning and it is due that night.   Also be aware that interviews are often short affairs.  They’ll typically take just a few minutes of your time.

If a television station asks for an interview, assume it is on camera.  Typically the crew will come to you in your office for the interview.  (see on-camera tips)

Don’t speculate or answer hypothetical questions. 

Expert is a loose term used by the media.  Often, a journalist is not seeking the foremost expert in a topic. Journalists representing the mainstream media are speaking to a general audience, not one with a specialized background.  They seek a “beginners course.” For instance, if you are an economist, they assume you can discuss the economy.  Don’t fret if you couldn’t teach an “advanced course” in the topic. If the interview does veer into subjects you don’t feel comfortable addressing, let the reporter know.
University of Delaware • Newark, DE 19716 • USA • Phone: (302) 831-2791 • © 2009
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