Aaron Coldren
Collegiate Licensing Company
1075 Peachtree Street
Suite 3300
Atlanta, GA 30309
phone: 412-527-6748
fax: 770-955-4491

Keith Heckert
Creative Director/Branding Director
University of Delaware
Office of Communications & Marketing
105 E. Main Street
Newark, DE 19716
phone: 302-831-2791
fax: 302-831-4639

Office of Communications & Marketing
The Academy Building
105 East Main Street
University of Delaware
Newark, DE 19716 • USA
Phone: (302) 831-2791
Introduction to Licensing and Trademarks

Registered Terms: The following are officially registered in association with the University and its athletic teams.

University of Delaware®


Fightin' Blue HensTM


Blue Hens®

Blue HenTM


Fear the BirdTM


Hen TracksTM


Unacceptable Uses: The University and its teams or other affiliates should not be referred to by the following terms.

U of D

Delaware University

Univ. of Delaware

Univ. of Dela.

U of DE

U of Del.


Any use of all marks requires written approval prior to production. The name and marks of the University of Delaware are controlled under a licensing program administered through the Collegiate Licensing Company (CLC).

University of Delaware • Newark, DE 19716 • USA • Phone: (302) 831-2791 • © 2009
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