- Advertising
- Graphics standards
- Licensing & trademarks
- Policies and Procedures
- - Commercial Use Authorizations
- - Code of Conduct
- Securing Approvals on UD Apparel and Giveaways
- Licensing Advisory Committee
- About the CLC
- Licensing Process
- - Licensing Agreement Options
- - Current Licensee List
- University Marks
- - Primary Logo
- - Secondary Institutional Logos
- - Athletics Marks
- - Mascot Marks
- - Word Marks
- - Incorrect Logo Use Samples
- Frequently Asked Questions
- Reporting Unauthorized Use
- Public & media relations
- Photographic services
- Print communications
- Research, graduate & global communications
- Web communications
- Web standards
- YoUDee mascot program
Contacts
Aaron Coldren
Collegiate Licensing Company
1075 Peachtree Street
Suite 3300
Atlanta, GA 30309
phone: 412-527-6748
fax: 770-955-4491
acoldren@clc.com
Keith Heckert
Senior Art Director and Trademark Licensing Manager
University of Delaware
Office of Communications & Marketing
105 E. Main Street
Newark, DE 19716
phone: 302-831-2791
fax: 302-831-4639
heckert@udel.edu
The licensing process can vary in length, based on the licensees' responsiveness in meeting CLC and the University's policies and requests throughout the process. Many licensees can complete the application process within two months, while others may take considerably longer depending on how quickly they meet the requirements. For more information please contact the Collegiate Licensing Company. Generally the process is divided into three steps:
- Complete and submit a CLC licensing application.
- Submit designs and/or samples incorporating the marks of the University of Delaware; obtain product liability insurance; purchase CLC holograms per the labeling requirements; complete product specification sheets; and complete Authorized Manufacturer's Agreement (if applicable).
- Execute the CLC Standard Retail Product License Agreement and the CLC Special Agreement regarding Labor Codes of Conduct; provide factory site disclosure, and pay all advance and administrative fees.
After receiving approval, a finished sample of the product must be submitted for review. Once final approval is granted, CLC will send a License Agreement for execution. Once the Agreement is signed and returned to CLC, an officer of CLC will sign the Agreement and fully executed copies are returned to the licensee with royalty reporting forms. Until the licensee receives fully executed copies of the Agreement, it remains unauthorized to produce and/or distribute any merchandise incorporating the trademarks of the institution.
UD Brand Style Guide (interactive)
UD Brand Style Guide (downloadable)
UD Signage & Vehicle Brand Style Guide
Securing Approvals on UD Apparel and Giveaways
For media Inquiries 24/7:
302-UD1-NEWS
(302-831-6397)
