UD Office of Communications & Marketing

Advertising
Graphics standards
- - Color models
- - Official UD colors
- - Apparel & product color
  restrictions
- - Official college colors
- - UD Brand Style Guide
  (interactive)
- - UD Brand Style Guide
  (downloadable)
Licensing & trademarks
Public & media relations
Photographic services
Print communications
Research, graduate & global communications
Web communications
Web standards
YoUDee mascot program

Contact

Keith Heckert
Senior Art Director and Trademark Licensing Manager
phone: 302-831-2791
fax: 302-831-4639
heckert@udel.edu

Office of Communications & Marketing
The Academy Building
105 East Main Street
University of Delaware
Newark, DE 19716 • USA
Phone: (302) 831-2791
ud-ocm@udel.edu
www.udel.edu/ocm

Official color charts

Below is a list of all the official color selections for University of Delaware’s logos, by acceptable color model.

Pantone Coated Color Equivalents:

COLOR NAME	COLOR	PANTONE	Process/CMYK	RGB	HEXADECIMAL
Delaware Blue		2945C	100-38-0-15	0-83-159	#00539F
Delaware Yellow-Gold		109C	0-9-94-0	255-210-0	#FFD200
YoUDee Blue		299C	87-19-0-0	0-160-223	#00A0DF
Delaware Red		187C	0-91-72-24	175-30-45	#AF1E2D
Delaware Gray		Cool Gray 4C	0-0-0-28	189-189-189	#bdbdbd

Trademarks of University of Delaware may appear in full color or one color versions as shown throughout the licensing site. They should appear only as shown or otherwise permitted by the licensing office.

Thread Colors:

COLOR NAME	PANTONE	Madeira	RA	GS/SULKY
Delaware Yellow-Gold	PMS 109C	1124	2462	1187
Delaware Blue	PMS 2945C	1076	2220	1535
YoUDee Blue	PMS 299C	1297	2730	861
YoUDee Red	PMS 187C	1147	2263	1147
Delaware Gray	Cool Gray 4C	1011	2592	1327

Opaque Vinyl Colors:

COLOR NAME	PANTONE	3M Opaque	ORACAL Premium 851	ORACAL HP 751	AVERY A6 Opaque	AVERY A9 Opaque HP
Delaware Yellow-Gold	PMS 109C	Bright Yellow (109C) 180C-15	209 Maize Yellow	209 Maize Yellow	Primrose Yellow A6110-0	Lemon Zest (109C) A9113-0
Delaware Blue	PMS 2945C	Vivid Blue 180C-17	509 Sea Blue	057 Traffic Blue	Vivid Blue A6570-0	Vivid Blue A9570-0
YoUDee Blue	PMS 299C	Olympic Blue 180C-47	547 Fjord Blue	517 Euro Blue	Olympic Blue A6530-0	Olympic Blue A9530-0
YoUDee Red	PMS 187C	Geranium 180C-63	031 Red	031 Red	True Red A6332-0	Fire Red A9345-0
Delaware Gray	Cool Gray 4C	Medium Gray 180C-31	730 Simple Grey	074 Middle Grey	Medium Gray A6035-0	Medium Gray A9035-0

Reflective Vinyl Colors:

COLOR NAME	PANTONE	3M Scotchlite Reflective	ORACAL Series 5500 Reflective	AVERY Reflective
Delaware Yellow-Gold	PMS 109C	Yellow 680-71, 680CR-71	Yellow 020	Yellow A7812-R
Delaware Blue	PMS 2945C	Blue 680-75, 680CR-75	Blue 050	Blue A7822-R
Delaware White	White	White 680-10, 680CR-10	White 010	White A7801-R
Delaware Gold [Vehicles Only]	PMS 872C	Gold 680-64, 680CR-64	Gold 091	Gold A7807-R

Any use of all marks requires written approval prior to production. The name and marks of the University of Delaware are controlled under a licensing program administered through the Collegiate Licensing Company (CLC).