Senior Art Director and Trademark Licensing Manager
Several different color models are used today. Below is a description of the three most common models for printed materials and the most common used for projected images.
If you are unfamiliar with the Pantone Color Matching System (PMS), please click here for an overview.
The coated model is most often associated with media guides, magazine covers and postcards. There is a glossier look to coated paper as opposed to uncoated. Colors are found in the PANTONE Matching System (PMS) designated as the coated model. PMS numbers for coated are followed by a "c" for correct matching. The University's official colors for apparel, gifts, novelties, etc., are based on Pantone coated colors, including Delaware Blue (PMS 2945C), Delaware Yellow-Gold (PMS 109C), YoUDee Blue (PMS 299C), YoUDee Red (PMS 187C), etc.
This is used for letterhead, the multi-purpose paper used in most printers, envelopes, and most business cards. Colors are selected from the PANTONE Matching System (PMS) designated as the uncoated model. PMS numbers for uncoated are followed by a "u" for correct matching. The Office of Communications & Marketing maintains the PMS color equivalents for Pantone Uncoated uses.
Specific thread brand and color equivalents for the official coated pantone coolors are available to licensees via The Collegiate Licensing Company.
Printing companies use the phrase "four color process" or CMYK (referring to the four colors - Cyan, Magenta, Yellow, and blacK - used in processing). For programs that do not have PANTONE models, this is the best substitute for printed materials. Colors are broken down into these four parts, and have values ranging from 0 to 100.
This model is best for projected images; images seen on a television, computer or video screen. In this model, colors are broken down into three components of light: Red, Green, and Blue.
These 216 six-digit hexadecimal color codes define what are considered safe, non-dithering colors. This palette displays color graphics based on an 8-bit system. The goal was to have a common set of colors for many kinds of computer displays and operating systems (Macintosh, Windows, Unix). The importance of these safe colors has been reduced dramatically over the years as display monitors have become more capable to display many colors. 16 or 32 bit color systems are.
Any use of all marks requires written approval prior to production. The name and marks of the University of Delaware are controlled under a licensing program administered through the Collegiate Licensing Company (CLC).
UD Brand Style Guide (interactive)
UD Brand Style Guide (downloadable)
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