NATIONAL AGENDA

2012

The Digital Campaign

Teddy Goff was the Digital Director for President Obama’s 2012 campaign, managing a 250-person nationwide team responsible for social media, email, web, online advertising, online organizing, design, and video. Under Goff’s leadership, the campaign raised more than $690 million over the Internet and registered more than a million voters online. TIME described his work as "redefining the limits of viral politics." He is a graduate of Yale University.


Teddy Goff is a Partner at Precision Strategies.  

Under his leadership, Obama for America also built Facebook and Twitter followings of more than 45 and 33 million people respectively, earned more than 133 million video views, ran more than $100 million in online media spend (the largest such program in political history), built groundbreaking tools for online fundraising and campaigning, organized hundreds of thousands of volunteers and events through a proprietary organizing platform, and sent the second-most retweeted tweet (thanks, Ellen) and most liked Facebook post of all time.

 

Oct 29 - 7:30pm - Mitchell Hall

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