IT Web Development Help Pages

Search: Search Optimization Tips

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Questions should be directed to Web Development, it-webdev@udel.edu

Effective July 2008, UD will utilize Google search to improve search results within the University site. Below are links to useful tips to help your site's search results ranking:

  • Validate HTML - sites with valid HTML allow search engines to quickly and easily index your Web site. Use http://validator.w3.org to check your code.
  • Use simple URLs - http://www.udel.edu/yourwebsite is much easier for the search engine to index than URLs with a lot of variables and parameters.
  • Have other sites link to your Web site - the more frequently the search engine finds links to your Web site on reputable Web sites, the more important it thinks your site is.
  • Use robots.txt - a robots.txt file helps search engines determine what content they should index and what content to ignore. Learn more at http://en.wikipedia.org/wiki/Robots.txt.
  • Check your page rank - the higher your page rank, the more important Google thinks your Web site is. Therefore, your Web site will appear at a higher rank in search results. Learn more at http://en.wikipedia.org/wiki/PageRank.
  • Use keywords in your content - if you want the Web site to appear in search results for a specific keyword or phrase, make sure to use the word(s) in your content.
  • Include alt on images - search engines cannot read words within images, so be sure to include alt="words in images" within your image tags if they are important for a search engine.
  • Add a site map - if you think the search engine is missing pages while indexing your Web site, add a site map with links to all your pages. Also, make sure the index page links to the site map.
  • META tags – help improve your search results with relevant META tags.

Questions about UD's Google search may be directed to the Help Center at (302) 831-6000, e-mail to consult@udel.edu, or link to www.udel.edu/help.