IT Web Development Help Pages

Search: Search Optimization Tips

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Questions should be directed to Web Development,

Effective July 2008, UD will utilize Google search to improve search results within the University site. Below are links to useful tips to help your site's search results ranking:

  • Validate HTML - sites with valid HTML allow search engines to quickly and easily index your Web site. Use to check your code.
  • Use simple URLs - is much easier for the search engine to index than URLs with a lot of variables and parameters.
  • Have other sites link to your Web site - the more frequently the search engine finds links to your Web site on reputable Web sites, the more important it thinks your site is.
  • Use robots.txt - a robots.txt file helps search engines determine what content they should index and what content to ignore. Learn more at
  • Check your page rank - the higher your page rank, the more important Google thinks your Web site is. Therefore, your Web site will appear at a higher rank in search results. Learn more at
  • Use keywords in your content - if you want the Web site to appear in search results for a specific keyword or phrase, make sure to use the word(s) in your content.
  • Include alt on images - search engines cannot read words within images, so be sure to include alt="words in images" within your image tags if they are important for a search engine.
  • Add a site map - if you think the search engine is missing pages while indexing your Web site, add a site map with links to all your pages. Also, make sure the index page links to the site map.
  • META tags – help improve your search results with relevant META tags.

Questions about UD's Google search may be directed to the Help Center at (302) 831-6000, e-mail to, or link to