The tags described below identify your web page and provide important information to search engines.

Use the <TITLE> tag with a meaningful title on each page. The information contained in the <TITLE> tag labels your browser window and identifies the page in a bookmark list.

Use the following template when adding a title to a web page:

<TITLE>
University of Delaware Policy & Procedures Manual
</TITLE>

Titles should be sixty-four (64) characters or less in length.

Use special-purpose tags (such as META tags) to aid the search engine's cataloging.

To list items in the content section of a META tag, use a comma-separated list (i.e. apples, oranges, pears, etc). The following META tags should be included in all UD pages:

<META HTTP-EQUIV="department" content="standardized_department_name">
<META HTTP-EQUIV="keywords" content="relevant keywords, synonyms">
<META HTTP-EQUIV="description" content="description of page">
<META HTTP-EQUIV="author" content="Joe Designer">
<META HTTP-EQUIV="reply-to" content="jdesigner@udel.edu">