Consistency in the layout of headings and the placement of site identifiers keeps visitors oriented and eliminates confusion.

Use consistent alignment on all pages.

Use consistent sizes and spacing for titles and text from page to page.

Include a consistent identifier (e.g., logo or name) on each level of a site.

Add white space to enhance the legibility and look of your page. White space is the empty area on a page that gives the eye a place to rest and, by providing contrast, highlights the graphics and text that it surrounds.