Identify your audience (undergraduate or graduate students, a special interest group, a specific department, all staff, potential students, alumni, sports enthusiasts, etc.).
Identify the message that you want to convey to this audience
Make a list of your potential content topics. Prioritize these topics based on appropriateness for your audience
Develop a consistent look and feel for your pages
Organize the structure of your pages. Develop an easy way to find information.
Put the most important topics in the most prominent location
Make sure that the organization makes sense to your audience