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Delaware Diamonds Society Quarterly Update
Unveiling results of recent DDS survey
In 2011, two surveys were conducted to gauge Delaware Diamonds Society (DDS) members’ attitudes toward the University and help in developing a new strategy for the Society. Both surveys explored perceptions of quality, communications, philanthropic behavior and capacity, and identified possible changes to the structure of the DDS recognition program.
The main survey, administered to current, former and potential DDS members, included 25 questions and was sent to 3,367 email addresses. There were 906 survey responders, a strong 29% when compared to other institutions' usual 10-15% response rates. A secondary survey with 22 questions was designed specifically for young alumni donors, defined as undergraduate alumni from ’01 to ’10.
Two focus groups were also conducted, and included a refinement of the same questions. One focus group took place in Newark with faculty and staff of UD, a leading donor segment, and the other was conducted in Wilmington with current DDS members. Survey results and focus groups reflected the same key findings:
- 90% of respondents are “positive” or “very positive” about the University of Delaware
- 79% of respondents are “very interested” in the University’s future
- 98% of respondents feel “fully informed” or "somewhat informed” about UD
- 61% of respondents report that their overall satisfaction with DDS is “very satisfied” or “satisfied”
- 84% of respondents feel the minimum DDS level of $1000 is “about right”
- 63% ranked UD as their “highest” or as a “high” philanthropic priority
- 12% of respondents reported they would consider an increased gift for additional benefits/recognition
Respondents underscored results by describing their philanthropy motivations. When asked why they give, 72% of current or lapsed respondents say they give due to the personal satisfaction of helping to provide outstanding teaching, research, and public service at UD, and 66% feel the obligation to give back.
The survey results were positive—both toward the University in general and DDS, specifically—and will help UD in its rebranding efforts.
We appreciate all that you, our loyal DDS members, do for the University and look forward to unveiling a rebranded Delaware Diamonds Society to you in the coming months. If you have questions, please e-mail us at firstname.lastname@example.org or call Robin Wray, director of annual giving, at 302-831-6029.