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lennonSharron Lennon
Irma Ayers Professor

213 Alison Hall West
(302) 831-6054
FAX (302) 831-6081
lennon@udel.edu

Complete Curriculum Vitae (PDF)

Education

  • PhD Purdue University, West Lafayette, IN
  • MS Miami University, Oxford, OH
  • BS St. Joseph's College, Rensselaer, IN

Honors and Awards

  • Outstanding Research Paper Award focused on Social Responsibility/Sustainability (Consumer Misbehavior on Black Friday: Individual and Situational Antecedents), 2010. From the Educators for Socially Responsible Apparel Business
  • Distinguished Scholar, International Textiles and Apparel Association, 2008
  • Consumer Sciences Faculty of the Year, 2004-05
  • Prentice Hall Distinguished Lecturer, International Textiles and Apparel Association, 2002.
  • Dean's Faculty Award, 1997

Recent Scholarship

  • Lennon, S. J., Lee, J., Johnson, K. K. P. (2011). A perfect storm for consumer misbehavior: Shopping on Black Friday. Clothing and Textiles Research Journal, 29, 119-134.
  • Kim, M. J., Kim, J-H., & Lennon, S. J. (2011). E-service attributes available on men’s and women’s apparel websites. Managing Service Quality, 21(1), 25-45.
  • Kwon, W-S., & Lennon, S. J. (2011). Assessing college women’s associations of American specialty apparel brands. Journal of Fashion Marketing and Management, 15(2), 242-256.
  • Kim, M. J., & Lennon, S. J. (2011). Consumer response to online apparel stockouts. Psychology & Marketing, 28(2), 115-144.
  • Chattaraman, V., Lennon, S. J., & Rudd, N. A. (2010). Social identity salience: Effect on identity-based apparel brand choices of Hispanic consumers. Psychology & Marketing, 27(3), 263-284.
  • Chattaraman, V., Rudd, N. A. & Lennon, S. J. (2010). The malleable bicultural consumer: Effects of cultural contexts on aesthetic judgments. Journal of Consumer Behavior, 9(1), 18-31.
  • Ha, Y., & Lennon, S. J. (2010). Effects of site design on consumer emotions: Role of product involvement. Journal of Research in Interactive Marketing, 4(2), 80-96.
  • Ha, Y., & Lennon, S. J. (2010). Online visual merchandising (VMD) cues and consumer pleasure and arousal:  Purchasing vs. browsing situation. Psychology & Marketing, 27(2), 141-165.
  • Im, H., Lennon, S. J., & Stoel. L. (2010). The perceptual fluency effect on pleasurable online shopping experience. Journal of Research in Interactive Marketing, 4(4), 280-295.
  • Kim, H-J., & Lennon, S. J. (2010). E-atmosphere, emotional, cognitive, and behavioral responses. Journal of Fashion Marketing and Management, 14(3), 412-428.
  • Kim, J-H., & Lennon, S. J. (2010). Information available on a web site: Effects on consumers’ shopping outcomes. Journal of Fashion Marketing and Management, 14(2), 247-262.

Research Interests

  • Online visual merchandising
  • Black Friday shopping
  • Consumer behavior towards dress
  • Social perception as a function of dress
  • Customer service
  • Consumer behavior and body image

Current Research Projects

  • Black Friday Shopping
  • Online customer service cues, perceptions, and consumer responses
  • Effects of website characteristics and website apparel retail sales
  • Consumer responses to online apparel presentation
Teaching
  • Social Psychological Aspects of Clothing
  • International Fashion Consumer and Retailers
  • Consumer Behavior toward Fashion