Sharron Lennon
Irma Ayers Professor
213 Alison Hall West
(302) 831-6054
FAX (302) 831-6081
lennon@udel.edu
Complete Curriculum Vitae (PDF)
Education
- PhD Purdue University, West Lafayette, IN
- MS Miami University, Oxford, OH
- BS St. Joseph's College, Rensselaer, IN
Honors and Awards
- Consumer Sciences Faculty of the Year, 2004-05
- Prentice Hall Distinguished Lecturer, International Textiles and Apparel Association, 2002.
- Dean's Faculty Award, 1997
Recent Scholarship
- Park, J. H., Stoel, L., & Lennon, S. J. (2008). Cognitive, affective, and conative responses to visual simulation: The effects of rotation in online product presentation. Journal of Consumer Behaviour, 7, 72-87.
- Kim, M., & Lennon, S. J. (2008). The effects of visual and verbal information on attitudes and purchase intentions in Internet shopping. Psychology & Marketing, 25, 146-178.
- Johnson, K. K. P., Yoo, J-J., Kim, M., & Lennon, S. J. (2008). Dress and human behavior: A review and critique of published research. Clothing and Textiles Research Journal, 26, 3-22.
- Ha, Y., Kwon, W., & Lennon, S. J. (2007). Online visual merchandising (VMD) of apparel web sites. Journal of Fashion Marketing and Management, 11(4), 477-493.
- Kim, J-H., Kim. M., & Lennon, S. J. (2007). Information components of apparel retail websites: Task relevance approach. Journal of Fashion Marketing and Management, 11(4), 494-510.
- Kim, J-H., & Lennon, S. J. (2007). Mass media and self-esteem, body image, and eating disorder tendencies. Clothing and Textiles Research Journal, 25, 3-23.
- Lennon, S. J., Kim, M., Johnson, K. K. P., Jolly, L. D., Damhorst, M. L., & Jasper, C. R. (2007). A longitudinal look at rural consumer adoption of online shopping. Psychology & Marketing, 24, 375-401.
- Lennon, S. J., & Park, M. (2007). Extreme consumption: Television shoppers and compulsive buying. In Extreme fashion: Pushing the boundaries of design, technology, and business (pp. 148-164): Toronto, CA.
Research Interests
- Online visual merchandising
- Extreme consumption
- Marketing to children
- Social perception as a function of dress
- Customer service
- Consumer behavior and body image
Current Research Projects
- Black Friday Shopping
- Online customer service cues, perceptions, and consumer responses
- Effects of website characteristics and website apparel retail sales
- A consumer perspective of the online service environment
- E-service attributes available on men’s and women’s apparel websites
- Consumer responses to online apparel presentation
- Impact of service orientation discrepancy on retail employees' job attitudes and performance
- Social Psychological Aspects of Clothing
- Ready to Wear Analysis
- Consumer Behavior toward Fashion
