Jaehee Jung
Associate Professor
304 Alison Hall West
(302) 831-6794
FAX (302) 831-6081
jajung@udel.edu
Complete Curriculum Vitae (PDF)
Education
- PhD The Ohio State University
- MS The Ohio State University
- MS Chicago State University
- BS University of Suwon, South Korea
Honors and Awards
- Recipient of the ‘Best Conference Paper Award’ for the Global Marketing Conference, Shanghai, China, 2008
- University of Delaware Research Foundation Grant, 2007
- Faculty Summer Research Award, 2007
- University of Delaware International Research Award, 2006
- College of Human Services, Education and Public Policy Research Grant, 2005
- University of Delaware Global Citizenship Faculty Fellows Award, 2005
- Fairchild Publications Faculty Award, International Textiles and Apparel Association, 2005
- The General University Research Grant, 2004
Recent Scholarship
- Jung, J., & Sung, E. (2008). A cross-cultural study of consumer-based brand equity: comparisons among Americans and South Koreans in the U.S. and South Koreans in Korea. Journal of Fashion Marketing and Management.
- Jung, J., & Forbes, G. (2007). Body Dissatisfaction and Disordered Eating among college women in China, Korea, and the United States: Hypothesized influence of social, economic, and gender role change. Psychology of Women Quarterly, 31, 381-393.
- Jung, J., & Peterson, M. (2007). Body dissatisfaction and patterns of media use among preadolescent children. Family and Consumer Sciences Research Journal, 36, 40-54.
- Jung, J., & Forbes, G. (2006). Multi-dimensional assessment of body dissatisfaction and disordered eating in Korean and US college women: A comparative study. Sex Roles, 55, 39-50.
- Forbes, Jung, J., & Haas, K. (2006). Benevolent sexism and cosmetic use: A replication with three college and one adult samples. The Journal of Social Psychology, 146, 635-640.
- Jung., J. (2006). Media influence: Pre- and postexposure of college women to media images and the effect of mood and body image. Clothing and Textiles Research Journal: Special Issue on Social Responsibility, 24(4), 335-344.
- Jung, J., & Lee, S-H. (2006). Cross-cultural comparisons of appearance self-schema, body image, self-esteem, and dieting behavior between Korean and U.S. women. Family and Consumer Sciences Research Journal, 34(4), 350-365.
Research Interests
- Body image concerns across cultures and subcultures
- Impact of media on body image and psychological functioning
- Social responsibility issues in the media across cultures
- Children and adolescents’ perceptions and behaviors relevant to appearance
- Consumer behavior grounded in social cognition
- Cultural influences on apparel branding
Current Research Projects
- Cultural influences on brand equity of apparel products: Comparisons between consumers in mainland China and the U.S.
- Ethnic and gender differences in body image concerns
- Cross-cultural research in male body image between Chinese in Hong Kong and American men
- International Body Project I: Body type preferences across the world from evolutionary and sociocultural theories, one of the collaborators from approx. 30 countries
- Social Psychological Aspects of Clothing
- Fashion, Style and Culture
- Fashion Merchandising
- Apparel Brand Management and Marketing
- Research Analysis in Fashion Studies
- Travel Study to Asia
