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jungJaehee Jung
Associate Professor

304 Alison Hall West
(302) 831-6794
FAX (302) 831-6081
jajung@udel.edu

Complete Curriculum Vitae (PDF)

Education

  • PhD The Ohio State University
  • MS The Ohio State University
  • MS Chicago State University
  • BS University of Suwon, South Korea

Honors and Awards

  • Distinguished Lecture by invitation of the Department of Women’s Studies, 2011
  • Recipient of University of Delaware General University Research Grant, 2010
  • Recipient of the Center for International Studies Fellowship Award, 2009
  • Recipient of the 'Best Conference Paper Award' for the Global Marketing Conference, Shanghai, China, 2008
  • University of Delaware Research Foundation Grant, 2007
  • Faculty Summer Research Award, 2007
  • University of Delaware International Research Award, 2006
  • University of Delaware Global Citizenship Faculty Fellows Award, 2005
  • Recipient of Fairchild Publications Faculty Award, International Textiles and Apparel Association, 2005

Recent Scholarship

  • Jung, J. & Shen, D. (2011). Brand equity of luxury fashion brands among Chinese and U.S. young female consumers.Journal of East-West Business, 17, 48-69
  • Jung, J., Forbes, G. B., & Chan, P. (2010). Global body and muscle satisfaction among college men   in the United States and Hong Kong-China. Sex Roles: A Journal of Research, 63, 104-117.(Special Issue on Fiction, Fashion, and Function: Gendered Experiences of Women’s and Men’s Body Image).
  • Swami, V., Frederick, D. A., Aavik, T., Alcalay, L., Jüri Allik, J., Anderson, D., Jung, J. et al. (2010). The attractive female body weight and female body dissatisfaction in 26 countries across 10 world regions: Results of the International Body Project I.Personality and Social Psychology Bulletin, 36, 309-325.
  • Jung, J., Forbes, G. B., & Lee, Y-J. (2009). Body dissatisfaction and disordered eating among early adolescents from South Korea and the United States. Sex Roles: A Journal of Research, 61,42-54.
  • Jung, J., & Sung, E. (2008). A cross-cultural study of consumer-based brand equity: Comparisons among Americans and South Koreans in the U.S. and South Koreans in Korea. Journal of Fashion Marketing and Managemen, 12 (1), 24-35.
  • Jung, J., & Forbes, G. (2007). Body dissatisfaction and disordered eating among college women in China, Korea, and the United States: Hypothesized influence of social, economic, and gender role change. Psychology of Women Quarterly,31, 381-393.
  • Jung, J., & Peterson, M. (2007). Body dissatisfaction and patterns of media use among preadolescent children. Family and Consumer Sciences Research Journal, 36, 40-54.
  • Jung., J. (2006). Media influence: Pre- and postexposure of college women to media images and the effect of mood and body image. Clothing and Textiles Research Journal: Special Issue on Social Responsibility, 24(4), 335-344.

Research Interests

  • Body image concerns across cultures and subcultures
  • Impact of media on body image and psychological functioning
  • Ethical issues in fashion marketing/advertising
  • Children and adolescents’ perceptions and behaviors relevant to appearance
  • Cultural influences on apparel branding management
  • Luxury fashion branding

Current Research Projects

  • Contemporary notion of masculinity and male body image
  • Comparative research on acceptance of cosmetic surgery among young adults across different cultures
  • Body dissatisfaction and disordered eating in five countries: Argentina, Brazil, China, Korea, and the U.S.
  • Advertising images of men in men’s health and lifestyle magazines
Teaching
  • Social Psychological Aspects of Clothing
  • Fashion, Style and Culture
  • Fashion Merchandising
  • Apparel Brand Management and Marketing
  • Research Analysis in Fashion Studies