ACADEMIC PROGRAM APPROVAL

 

                                                                                             CHECKLIST

 

This form is a routing document for the approval of new and revised academic programs.  Page 2 will serve as an attachment to the Faculty Senate agenda.  Proposing department should complete form, attach as a cover page and forward to the college dean. Documentation should include copy of curriculum as it is to appear in the Undergraduate and Graduate Catalog.  Proposals must arrive to the Undergraduate/Graduate Committee by November in order to reach the Faculty Senate by March 1.   Proposals received after this date cannot be implemented the following year nor included in the catalog for that year.

                                                                                                                                                                                                             

1.        Proposed change leads to the degree of

 

(  ) Bachelor of Arts                                (  ) Master of Arts                  (  ) Doctor of Philosophy      

 

( x ) Bachelor of Science          (  ) Master of Science              (  ) Other ______________________________________

 

2.   ( x ) New major/curriculum :    Sport Management

Title to be entered in record of students who select this program

       (  ) New minor                                                                                                                                                                                                                                        Title to be entered in record of students who select this program

 

       (  ) Change from provisional to permanent status.

 

3.   (  ) Revision of existing:         (  ) major                            (  ) minor                                 (  ) concentration

 

Present title   

 

Records System Program Code                                                                                                                                           

 

( ) Add/delete required courses/credit hours

 

                (  ) Add concentration                                                                                                                                                                                                                                       Title

(  ) Delete concentration                                                                                                                                                                                                                                                   Title

 

4.  (  ) Deletion of existing/disestablish:    (  ) major               (  ) minor                 ( ) Other _______________________________

 

                 Title                                                                                                                              Code______________________                                              

5.  (  )  Policy Change____________________________________________________________________________________

                                                Title/Department

 

ROUTING AND APPROVALS: (Please do not remove supporting documentation.)

 

Department Chairperson                                                                                                        Date        11/5/04                   

 

College Curriculum Committee Chairperson ___________________________________Date____________________

 

Dean of College                                                                                                                       Date                                       

 

Chairperson, Senate Com. On UG or GR Studies                                                                  Date                                       

 

Chairperson, Senate Coordinating Com.                                                                 Date                                       

 

Secretary, Faculty Senate                                                                                                       Date                                       

 

Date of Senate Resolution                                                                                                      Date to be Effective               

 

Registrar                                                                  Program Code                                         Date                                       

 

Vice Provost for Academic Programs & Planning                                                                  Date                                       

 

Provost                                                                                                                                   Date                                       

 

Board of Trustee Notification                                                                                                                Date                                       

 

 

a.  Rationale for creation, revision, or deletion:

 

Please see attached proposal.

 

b.  Summary of program:

 

Please see attached proposal.

 

 

AUTHORIZED DEGREE TITLES

Please check the appropriate degree:

 

(   )          Bachelor of Applied Science

(   )          Bachelor of Arts

(   )          Bachelor of Arts in Educational Studies

(   )          Bachelor of Arts in Liberal Studies

(   )          Bachelor of Chemical Engineering

(   )          Bachelor of Civil Engineering

(   )          Bachelor of Computer Engineering

(   )          Bachelor of Electrical Engineering

(   )          Bachelor of Environmental Engineering

(   )          Bachelor of Fine Arts

(   )          Bachelor of Liberal Studies

(   )          Bachelor of Mechanical Engineering

(   )          Bachelor of Music

( x )         Bachelor of Science

(   )          Bachelor of Science in Accounting

(   )          Bachelor of Science in Agriculture

(   )          Bachelor of Science in Business Administration

(   )          Bachelor of Science in Education

(   )          Bachelor of Science in Nursing

(   )          Master  of Applied Sciences

(   )          Master of Arts

(   )          Master of Arts in Liberal Studies

(   )          Master of Business Administration

(   )          Master of Chemical Engineering

(   )          Master of Civil Engineering

(   )          Master of Education

(   )          Master of Electrical Engineering

(   )          Master of Environmental and Energy Policy

(   )          Master of Fine Arts

(   )          Master of Instruction

(   )          Master of Marine Policy

(   )          Master of Materials Science and Engineering

(   )          Master of Mechanical Engineering

(   )          Master of Music

(   )          Master of Physical Therapy

(   )          Master of Public Administration

(   )          Master of Science

(   )          Master of Science  in Nursing

(   )          Doctor of Education

(   )          Doctor of Philosophy

 

                                                                                                                                                                                                             

This document will be retained permanently in the Faculty Senate Office.

 

Revised 04/23/01.

 

 

 

 

 

 

 

 

 

 

 

 

Department of Health, Nutrition and Exercise Sciences

Proposal for New Major in Sport Management

 

I. Description

            The Sport Management major will comprise a comprehensive undergraduate curriculum rich in theoretical and applied experiences.  The major will provide students with the professional, technical, and conceptual skills to succeed within the expansive and diverse $213 billion sport industry. Special emphasis will be placed on the development of specific competencies in management, marketing, finance, public relations and legal aspects to meet the business orientation of the industry. Along with the discipline specific emphasis, the major will encourage students to think “critically and independently” and to work in a “collaborative and productive” manner in keeping with the University Mission Statement. Employers within the industry are looking for graduates who understand the nature of the sport industry and who have a sound theoretical foundation combined with practical experience gained through service learning, practicum experiences, and internships. The proposed major will meet those needs.

           

The Goals of the University of Delaware Sport Management Major:

 

  • Provide students with the skills that will prepare them for diverse career opportunities in the various segments of the global sport industry.

 

  • Adhere to the curricular standards established by National Association for Sport and Physical Education (NASPE) and North American Society for Sport Management (NASSM) for undergraduate Sport Management programs.

 

  • Utilize problem-based learning strategies so that students develop decision-making and critical thinking skills critical to their professional development.

 

  • Develop, plan, and execute Sport Management courses that reflect the current trends and professional practices in the sport industry.

 

  • Encourage students to explore international study opportunities to gain a greater understanding of global issues and diverse cultures that impact the sport industry.

 

  • Offer challenging and appropriate theoretical and practical application opportunities for the students through service learning, practicum experiences and an internship.

 

The Outcomes for the Students Graduating from the University of Delaware Sport Management Major:

 

  • Possess strong verbal and written communication skills, critical thinking skills and organizational, management and marketing skills in preparation for the multi-faceted prospects of working with individual clients and large groups of interested constituents in the Sport Management field.

 

  • Understand and have the ability to apply, analyze, synthesize and evaluate the theories and concepts in all of the content areas listed in the Sport Management Program Standards established by the National Association for Sport and Physical Education (NASPE) and North American Society for Sport Management (NASSM).

 

  • Be prepared for graduate work, particularly in the area of Sport Management, but also in the areas of business, management, marketing, and law.

 

  • Possess the theoretical knowledge and practical experience to secure employment and to excel in the competitive, ever-evolving, and multi-faceted field of Sport Management.

 

II. RATIONALE AND DEMAND

 

A. Institutional Factors

            1. Mission Compatibility

            The curriculum of the Sport Management major will emphasize both classroom and practical experiences. In those environments, in keeping with the university Mission Statement, students will “reason critically and independently yet collaborate productively,” while learning to “communicate clearly in writing and speech, and develop into informed citizens and leaders.” The program will foster these aims through inclusion of problem-based learning in many of the required courses. Students will also be encouraged to explore different cultures, both within on-campus courses and through participation in study abroad programs.

 

            2. Planning Process

            The Health Behavior Management (HBM) major was launched by the Department of Health and Exercise Sciences in Fall 2001. Replacing the previous major in Recreation and Park Administration, the HBM major was structured to require students to select one of three concentrations: Fitness Management, Recreation and Park Administration, or Sport Management. Professors Abraham, O’Neill, Peterson, Spacht, and Waterfield served as the original planning group for the major.

            Based on input from newly hired (in 2001) faculty member and Sport Management specialist, Professor Robinson, the original Sport Management concentration curriculum was modified beginning Fall 2002 to offer more Sport Management specific courses and to expand the required practicum experiences. Professor Robinson also successfully interfaced with the Lerner College of Business and Economics and Intercollegiate Athletics to incorporate required courses and practicum experiences from these respective sources.

            During the 2003-2004 academic year the HBM faculty, now also including Professors Orsega-Smith and Robinson, discussed modifying the HBM curriculum to meet better the needs of the students in the three concentrations. Factors considered were a consistently high level of student interest in Sport Management, the success of the Sport Management concentration, the receptiveness of the Lerner College of Business and Economics to the program, and the addition in Fall 2004 of Professor DeSchriver, another faculty specialist in Sport Management. Based on these factors, and with the recognition that the Sport Management curriculum had evolved in a direction different from that of the other two concentrations in HBM, the faculty decided to propose that the Sport Management concentration become a separate major.

            Externally, the faculty also researched other Sport Management programs in terms of course offerings and requirements. Professors Robinson and DeSchriver brought a wealth of experience to the planning process from their experiences at other institutions in the planning and implementation of an undergraduate Sport Management major.  Finally, the program standards proposed by the National Association for Sport and Physical Education (NASPE) and North American Society for Sport Management (NASSM) Program Review Board were adhered to in the development of the major.

 

            3. Impact on Other Programs

            The conversion of the Sport Management program from a concentration within the HBM major to a freestanding major will reduce the number of students in the HBM major, but will have no impact on any other academic program. Permission was granted from the departments in the Lerner College of Business and Economics for Sport Management Students to enroll in required courses for the business certificate when the HBM major was created. There will be no change in numbers of students taking those courses with the proposed creation of the major.

 

            4. Utilization of Current Resources

            All necessary resources are currently in place. Professors DeSchriver and Robinson will provide instruction of the required Sport Management specific courses, with other required courses within the department currently offered by Health Behavior Management faculty. Approval was granted in 2001 for student access to the required courses in the Lerner College of Business and Economics.

 

 

 

 

 

 

 

B. Student Demand

            1. Enrollment Projections

            There has been strong student demand with both incoming freshmen and transfers for the Sport Management program here at the University of Delaware since its inception in 2001. However, enrollment in the Sport Management concentration within the HBM major has been limited to 20 students per year, based on the numbers of seats we have been granted permission for in required courses from the Lerner College of Business and Economics. We will continue to restrict student enrollment in the new major to 20 students per year. This will help to ensure a high quality program with academically outstanding students.

            2. Specific Student Clienteles

            The program is designed to meet the needs of the traditional full-time undergraduate student, but there is flexibility to meet the needs of transfer students as well non-traditional students.

 

C. Transferability

            Students participating in the Associate of Arts Program with DTCC are eligible to apply for admission to the Sport Management major, but there is no guarantee of admission, as a competitive process, (presented later in the proposal,) is involved.

 

D. Graduate/Professional Program Access

            The undergraduate Sport Management major will prepare students for graduate study in Sport Management. The program also serves as an appropriate platform for graduate study in areas such as management, marketing, finance, economics and law. 

 

E. Demand and Employment Factors

            The Sports Business Journal (2004) has estimated that sport is over a $200 billion industry. Robinson, Hums, Crow and Phillips (2000) identified 16 distinct segments within the sport industry.  The Sport Management curriculum addresses the trends as well as the needs of the ever expanding and diverse sport industry. Employers within the industry are looking for graduates who understand the nature of the sport industry and who have a sound theoretical foundation combined with practical experience gained through service learning, practicum experiences, and internships. The proposed major will meet those needs.

            Students enrolled in the major will be prepared for careers in the sport industry.

Environments that offer employment opportunities include:

            Professional and Minor League Sport Franchises

            Professional Sporting Events (e.g. McDonald’s LPGA Championship)

            Intercollegiate Athletic Departments

            Sport Marketing Companies

            Sport Event Management Companies

            High School Athletics

            National and International Governing Bodies (e.g. NBA, MLS, USOC, USA Basketball,          IOC)

            Business that Use Sport to Market its Product (e.g. Coca Cola, MBNA)

            Sport Facility Management

           

Competency areas within these environments include:

            Marketing

            Management

            Finance

            Public Relations

            Community Relations

            Facility Management

            Event Management

 

            The Sport Management concentration has a positive record of placing students within these environments and within the specific competencies. Examples of past internships include

            Major League Soccer: Event Operations

            Philadelphia Eagles: Summer Camp Operations

            Philadelphia Phantoms: Marketing

            McDonalds LPGA Championship: Marketing and Operations

            New York Islanders: Community Relations

            Bowie Baysox: Marketing

            Cal Ripken Baseball: Marketing/Sponsorship

            Hoop it Up 3 on 3 Basketball Tour: Operations

            McDonalds All American Basketball Game: Sponsorship and Operations

            University of Delaware Athletics: Marketing

            World Team Tennis: Marketing, Operations

            Baltimore Ravens: Ticket Operations

                                   

F. Regional, State, National Factors

1.       Advantages Over Regional Programs

            Within the state of Delaware, Wilmington College and Delaware State University offer Sport Management programs. Regionally, Temple University, Seton Hall University and James Madison University are comparable institutions that also offer comprehensive undergraduate programs in Sport Management. Several smaller colleges within the region also offer programs (e.g Neumann College, DeSales University, York College of Pennsylvania). Despite the number of programs in the region, the University of Delaware receives a number of inquiries about the Sport Management program.

            Several factors serve to comparatively advantage the Sport Management program at the University of Delaware in relation to other state and regional programs. These include high quality faculty, with Professors DeSchriver and Robinson both nationally recognized as leaders in the field, access to courses in the Lerner College of Business and Economics, access to practicum experiences with the university’s Division I Intercollegiate Athletics program, and access to outstanding professional sport organizations within the region. Specifically, we have fostered positive relationships with the professional sport organizations in Philadelphia, Baltimore and Washington, DC as well as college athletic departments, sport events, governing bodies and sport marketing firms. There are ample internship sites and career opportunities for students and graduates of the Sport Management major within the immediate region.

 

2.       Accrediting/Professional Mandates

The proposed Sport Management major is designed to meet the published standards of the relevant professional accrediting agency, which is a joint program review board from the National Association for Sport and Physical Education (NASPE) and North American Society for Sport Management. The board’s policy, however, is that at least one class must have cycled through a four-year curriculum before the accreditation process can begin. Accordingly, we plan to seek accreditation within six years of launching the proposed major.

           

G. Other Strengths

            1. Special Features

            The Sport Management faculty enjoys a unique and positive relationship with the University of Delaware Intercollegiate Athletics Department. Students within the major will gain practical experience through a practicum during the sophomore year involving 10-15 hours a week in the Athletics Department in the areas of Ticket Operations, Event Operations, Sports Information, Travel, Sport Marketing, and Facility Management.

 

III. Enrollment, Admissions and Financial Aid

 

A.  Enrollment Limitations/Criteria

            As previously discussed, enrollment in the major will be limited to 20 students per year. This projected enrollment number is derived from current enrollment in the Sport Management concentration and expressed student interest.

 

 

 

 

 

 

 

 

B.  Admission Requirements   

1.       Criteria

The requirements for admission to the major include the following:

  • Sophomore status
  • C- or better in the following pre-requisite courses:

            HESC 202

            ENG 110

            HESC 155

            SOCI  or PSCY 100

            MATH 100 level or above

  • Minimum GPA of 2.7
  • Submission of an application form and essay
  • Demonstration of aptitude, commitment and understanding for career orientation
  • Interview with Sport Management Faculty

 

Students have the opportunity to apply for admission to the major at the end of both fall and spring semesters.

 

            2. Transfer Policy

            Students wishing to transfer into the major either internally or externally must meet all of the above stated admission requirements. There is no guarantee that a student transferring from another University will gain admission to the major.

 

C. Student Expenses and Financial Aid

            1. Extraordinary Required Student Expenses

            There are no required expenses beyond the traditional books and supplies for students majoring in Sport Management.

 

IV. Curriculum Specifics

A. Degree Awarded

            A Bachelor of Science degree will be awarded to those students graduating from the major. 

B. Curriculum

            1. Requirements

            The requirements for the Sport Management major include 54 credits. Forty-one of the credits are offered from within the HNES Department. Thirteen credits are offered outside the HNES department (ACCT 200, BUAD 100, FINC 200, ECON 100) and lead to the student earning a Business Certificate from the Lerner College of Business and Economics. The 54 required credits include 11 credits of field experience, 2 credits of practicum experience during the sophomore year and a 9-credit internship during the final semester.

            Students will be required to pursue an appropriate minor. Suggested minors include Legal Studies, Leadership, Business, Educational Studies and Coaching.  Students may also pursue other minors as determined by their career goals. (e.g. foreign languages.)

 

            2. Sample Curriculum

            Please refer to the sample Curriculum on the next page.

 

            3.Approvals from Affected Departments

            Letters are attached from those departments that offer minors that Sport Management major students will be encouraged to pursue. Permissions were granted from the departments in the Lerner College of Business and Economics for student access to those courses in 2001.

 

            4. University/College/Department Requirements

            A review of the sample curriculum will indicate that all of the college and university requirements are addressed.

 

V.   Resources Available

 

A.   Learning Resources

            The current University Library Holdings are adequate to support the Sport Management major. The relevant journals were acquired while the major was a concentration.

 

B. Faculty/Administrative Resources

            Professors DeSchriver and Robinson are the primary faculty associated with the Sport Management program. Please see Appendix for their Curriculum Vitaes.      

 

C. External Funding

            No external funding is needed to support the undergraduate program.

 

VI. Resources Required

 

A. Learning Resources

            The Department of Health, Nutrition, and Exercise Sciences currently provides all of the learning resources necessary to support the program and to enable the program to compete favorably for the highest caliber students. Faculty will utilize a state-of-the-art computer lab, internet connections for classroom instruction, audio visual equipment and statistical software to enhance the student experience. 

 

B. Personnel Resources

            All necessary personnel are currently in place.

 

C. Budgetary Needs

            No new budgetary needs are associated with initiating the Sport Management major.

 

VII. Implementation and Evaluation

 

A. Implementation Plan

            We plan to launch the Sport Management major in fall 2005. Those students who are currently enrolled in the HBM Major with a concentration in Sport Management will be offered the option of either pursuing the new curriculum, with a major in Sport Management, or completing the current requirements for the concentration.

 

B. Evaluation Plan

 

  1. Internal  Evaluation, other than standards.

The sport management faculty will evaluate the success of the program through tracking job and graduate school placement of graduates. The intended outcome would be that 50% of the graduates either have fulltime employment in the industry or are attending graduate school.

 

 

Revised by: Karren Helsel-Spry

 

2.       Criteria for External Evaluation

In year three of the program, the Sport Management faculty will invite in an outside review team to evaluate the curriculum and program and to make any recommendations for enhancement.

 

VIII. Appendices

A.     Letters of Collaborative Agreement

B.      Library Assessment Statement

C.     Curriculum Vitae of Sport Management Faculty

D.     New Course Proposals

 

           

 

 

 

 

 

Sport Management Degree Requirements

 

UNIVERSITY  REQUIREMENTS

ENGL 110         Critical Reading and Writing                                3

Multi-Cultural                                                                             3

 

BREADTH REQUIREMENTS

Humanities and Communication Skills                                           12

Note: Must include course from at least two departments

 

Social Sciences (6)

PSYC 100                                                                                 3

SOCI                                                                                        3

 

Natural and Biological Sciences (9)

MATH                                                                                      3

STAT 200                                                                                 3

 Natural or Biological Sciences                                                     3

 

ADDITIONAL BREADTH (9)

Nine credits can be chosen from any group above.

 

MAJOR REQUIREMENTS (Minimum grade C- in each)                                      

 

HESC 155         Personal Health Mgmt                                         3

HESC 202         Foundation of Sport Management             3

HESC 207         Leadership In Sport Management             3

HESC 261         Administration in Sport Management                    3

HESC 302         Practicum I in Sport Management                        1

HESC 303         Practicum II in Sport Management                       1

HESC 340         Community and Media Relations in Sport 3

HESC 344         Finance of Sport Operations                                3

HESC 347         Legal Aspects of Sport                                        3

HESC 437         Sport Marketing                                                 3

HESC 438         Sport Event and Facility Management                   3         

HESC 439         Ethics and Issues in Sport Management                3

HESC 464         Internship                                                          9                                             

ACCT 200         Survey of Accounting                                         4

BUAD 100         Introduction to Business                                      3

FINC 200          Fundamentals of Finance                         3

ECON 100         Economic Issues and Policies                              3

 

Suggested Minors                                                                     Credits

Legal Studies                                                                             18

Leadership                                                                                 18

Educational Studies                                                                     18

Coaching                                                                                   18

Business Administration                                                              39

 

 

Electives                                                                                  

After required courses are completed, sufficient elective credits must

be taken to meet the minimum credits required for the degree.  

 

CREDITS TO TOTAL A MINIMUM OF……………………120

 

Sport Management Major

Program of Study

 

Freshman Year

 

            Fall Semester                                                               Spring Semester

HESC 155                                 3                                  Breadth (ENGL 110)                   3

PSYC 100                                 3                                  Breadth (MATH)                        3

Elective                                     3                                  Breadth                                     6

Breadth                                     6                                  HESC 202                                 3

Elective                                     1

Total                                         16                                 Total                                         15

                                                                                   

 

Sophomore Year

 

            Fall Semester                                                               Spring Semester

HESC 207                                 3                                  HESC 303                                 1

HESC 302                                 1                                  HESC 340                                 3

ACCT 200                                 4                                  ECON 100                                 3

SOCI                                        3                                  HESC 261                                 3

Minor                                        3                                  Minor                                        3

                                    Breadth                                     3

Total                                         15                                 Total                                         16

                                                           

 

Junior Year

 

            Fall Semester                                                               Spring Semester

 

HESC 347                                 3                                  HESC 344                                 3

HESC 437                                 3                                  HESC 438                                 3

BUAD 100                                 3                                  Elective                         3

Minor                                        3                                  Minor                                        3

Breadth                                     3                                  Minor                                        4

Total                                         15                                 Total                                         16

 

 

Senior Year

 

            Fall Semester                                                               Spring Semester

HESC 439                                 3                                  HESC 464                                 9

FINC 200                                  3                                  Breadth                                     3

Minor                                        4                                  Total                                         12

Breadth                                     6

Total                                         16