Brand personality

Key messages

Core of the brand

Dare to be first

Dare to be first commercial #1

The following are chapters in the UD brand story. While some other institutions may have similar individual attributes, it is the way these single attributes connect with and enhance one another that sets the University apart. These chapters or pillars comprise the unique UD brand package:

    Talent Magnet
  • From the inventor of vehicle-to-grid technology to top political strategists to National Players of the Year, talent attracts talent. UD alumni, faculty, staff and students connect for life to an ever deeper and wider talent network—because talent goes where talent already is.
    Idea Leadership
  • Mix human ingenuity, abundant resources and a location in a state known as an incubator of global, entrepreneurial R&D, and you have idea leadership. At UD, discovery, invention and innovation matter. We’re thinking big.
    Discovery Learning
  • UD is known for its problem-based, hands-on learning in every college, in every major. In the National Survey of Student Engagement, the University outperforms every one of its peers in real-world, authentic scholarship, enriching what and how students learn.
    Smart Money
  • Kiplinger’s Personal Finance calls UD a top 25 best-value university, and Smart Money magazine ranks us 16th in the nation for graduates’ earning power versus tuition—higher than every single Ivy League school. But the University isn’t a good investment for students alone. Every state dollar invested in UD yields a nearly tenfold return for Delaware.
    East Coast Classic
  • UD is in the middle of it all: New York, Philadelphia, Baltimore, DC, the Atlantic Ocean and the Delaware and Chesapeake bays. For the quintessential college experience—with easy access to everything the East Coast has to offer—there’s simply no other option like it.
    Citizen University
  • Global, green, engaged. Our job isn’t finished until our ideas, our expertise and our people make a real and significant difference in the world. We’re working on the most compelling social, civic, artistic and scientific challenges of our age.
  • University of Delaware   •   Newark, DE 19716   •   USA
    Phone: (302) 831-2792   •   © 2013