UD BRAND PLATFORM
Each University of Delaware college, center, department and program has a unique role to play in the overall UD brand story and in moving the University to even greater prominence.
Our brand platform helps each of the University of Delaware’s communications and marketing efforts to work in concert. A brand platform is a set of guidelines that serves as a common foundation for brand development and governs all aspects of a brand’s visual elements, messages and implementation. To be successful, every entity in the UD community needs to help deliver the UD brand identity and message through its programs and activities.
The University of Delaware Office of Communications and Marketing is available to assist you in your endeavors. Questions can be directed to:
Marketing and Communications Objectives
- To promote the University of Delaware brand in ways that are meaningful, compelling and motivating to all constituencies.
- To create visual consistency in the way the University of Delaware brand is presented to the world and to increase UD’s brand value in the higher education marketplace.
- To fuel and grow shared affinity, enthusiasm and passion for the University of Delaware among its constituencies and audiences.