TELLING THE BRAND STORY

Brand personality

Key messages

Core of the brand

Dare to be first

Dare to be first commercial #1

Dare to be first commercial #2

UD is daring, ambitious, energetic, humble, proud, innovative, honest, a leader, entrepreneurial, egalitarian, independent, impactful, global, environmental, civic, scholarly, historical, beautiful, classic and friendly.
  • University of Delaware   •   Newark, DE 19716   •   USA
    Phone: (302) 831-2792   •   © 2013