OUR BRAND GUIDE
The members of the University of Delaware community, including our outside partners, are stewards and storytellers of this great University. Our task is to articulate and herald its unique identity to the world. The University of Delaware Brand Style Guide is designed to help all those working at and with UD to be the best stewards of its image, reputation and story throughout the world.
This style guide details the University of Delaware’s thematic and visual brand DNA. Included here are key messages and a graphic identity system rooted in extensive research and developed, vetted and embraced by our community. This cohesive and uniform guide to the UD brand offers all of us a powerful and efficient way for the University to communicate with key audiences.